U.S. Polo Assn. Presents Junior's Fashion Week in Association With Airtel

KOLKATA, April 24, 2017 /PRNewswire/ --

The Junior Models Walked the Runway of JFW With Confidence for USPA Kids, Biba Girls, Manyavar and Max Fashion   

Junior's Fashion Week recently delivered the Spring Summer'17 Showcase to the City of Joy at Hotel Hyatt Regency, Kolkata. The event showcased the Spring Summer'17 Collection of reputed brands like U.S. Polo Assn., Biba Girls, Max Fashion and Manyavar. Airtel was the associating sponsor of the event.

U.S. Polo Assn. SS'17 collection is 'Classic American Styling' and features traditional, preppy, and updated looks. Their positioning, imagery and experience as a premium brand is reflected in the contemporary elegance, great tradition and a jovial attitude the collection offers at the right prices. The junior models brought the true essence of the brand alive on the runway.

A pool of 148 junior models of age group four to fifteen years, displayed their modelling aptitude on the runway of the most sought-after kid's fashion event of the country. The showcase wear was choreographed by the talented model-turned-choreographer, Jessica Gomes Surana. She says, "Fashion and education have always been my passion, and there could have been no greater joy than combining both, that is, educating children on fashion and teaching them how to become little fashion icons. Junior's Fashion Week is a great platform for kids to get a taste of the best of the fashion world available for kids."

Present on the occasion was the cast of the upcoming Bengali movie Posto, Arghya & Adeetri, who graced the collection of Max Fashion on the runway.

The collection of the participating brands filled the runway with vibrancy and liveliness by their exclusive designs and creativity. Mr. Siddhartha Bindra, MD, Biba Apparels, said, "We are extremely excited to showcase our Biba Girls Summer 17 collection at the Junior's Fashion Week. It's always a pleasure to see the young girls in our garments and look forward to a great response from the show."

The finale of Junior's Fashion Week was a balanced showcase of traditional and contemporary collections. While U.S. Polo Assn. and Max Fashion displayed the ultra-modern elegant collection, Biba Girls and Manyavar presented the ever-loving ethnic fusion wear on the ramp. Commenting on the occasion, Shilpi Modi, Director, Manyavar, said, "We are happy with our association with Junior's Fashion Week. The creative and youthful nature of this show is a good platform to showcase our Kids Ethnic Wear Collection. We are positive that the children wearing our classic yet trendy designs will win hearts and create further interest in people's minds for Indian Celebration Wear."

A plethora of activities kept the event abuzz with excitement and rewards. Airtel hosted a set of activities and gave out prizes for the same. A creative wall by Airtel, dedicated to the attendees for freely expressing themselves was one of the highlights of the event. Vikash Singh, Director of Genius Kids, the knowledge partner of the event said, "I am thankful to all the parents for considering Genius Kids as one of the most sought-after and considerate early childcare institutions in Kolkata for kids' overall holistic development and 360 degree grooming. We look forward to building a world of leaders from infants with full of knowledge, conviction and passion. Junior's Fashion Week is a right platform to showcase the ability and agility of kids."

Junior's Fashion Week has opened doors to a lot of opportunities for the children who aspire be a junior model. Vin Sharma, Project Head of Junior's Fashion Week said, "We are glad to have an opportunity to serve in the City of Joy. The overwhelming response from the parents and brands alike has given us a strong sense of responsibility to prove ourselves to be the best edutainment platform for our junior models."

To visit the photograph gallery for the event, click here, also Junior's Fashion Week can be followed at Facebook, Instagram and LinkedIn.

Junior's Fashion Week is now all set to showcase its next edition in Chennai, in the month of June, 2017.

About Junior's Fashion Week:  

Junior's Fashion Week is a bi-annual kids' fashion runway show which brings to the view children's apparel, footwear, accessories and decor. Focusing at kids aged between four to fourteen years, the event brings with it immense vivacity and energy of the kids' industry. The JFW provides marketing, branding and business generation solutions through events and bespoke services to the brands. Junior models stand to be the face of JFW, foster grooming, endorsement and first-hand runway experience.

Media Contact: 
Khushboo Gupta
Head - Media Relations, Junior's Fashion
[email protected]
+91-9929058888