V-Mart Will Have 41 Stores in Uttar Pradesh by March 2014

LUCKNOW, India, July 30, 2013 /PRNewswire/ --

Following the success of its existing stores in North India, V-Mart Retail Ltd., one of North India's fastest growing value retail chains announces the opening of 4 more stores in Uttar Pradesh by March 2014. V-Mart primarily operates in Tier II and III cities, with a chain of "Value Retail" departmental stores offering apparels, general merchandise and kirana catering to the entire family. Based out of Delhi V-Mart's operations are spread across northern, western and eastern part of India. These are "First Of Its Kind" stores in these cities, a complete family fashion store fully air-conditioned offering an international shopping experience. Today V-Mart operates over 77 stores in 64 cities across India.

Announcing the expansion Mr. Lalit Agarwal, Chairman & Managing Director, V-Mart Retail Ltd. said, "After a very good response from first store in Gorakhpur in 2008, we have been planning to expand our presence in Uttar Pradesh. Today we are operating 37 stores in 29 cities of Uttar Pradesh and are planning to open 4 more stores in Uttar Pradesh by March 2014 in cities like Jhansi, Fatepur, Allahabad and Raebareli. Uttar Pradesh has played a very important role in the growth of V-Mart, I always look forward to giving back to the state, in terms of employment, healthy lifestyle and good working conditions for our employees."

V-Mart has established stores in metros, tier I, II and III cities which are primarily located as standalone stores in high street areas and shopping hubs of such cities. The average size of V Mart stores are between 8,000 and 12,000 sq ft. V-Mart follows the concept of "value retailing" to target the the expanding "aspiring class" and "middle class". It also focuses on the customers socio-economic conditions purchasing power, demographic details and customers trends. V-Mart believes in operating in untapped markets, provides customers with a different shopping experience, comprising of a vast range of value retail products in a modern ambiance with the feel of a large retail mall.

Providing customer's true value for their money has helped V-Mart to build the relationship with millions of families across the country.

About V-Mart Retail Ltd.:

V-Mart is dedicated to provide "Price less fashion" to the consumers in tier II and III cities where penetration of organized retail is not so much. The Company stands true to its promise ever since it opened its first store in Ahmedabad in 2003. V-Mart Retail Ltd promoted by retail expert Mr. Lalit Agarwal, who currently operates 77 stores in 64 cities in northern and western regions covering more than 6,00,000 sq ft of retail space. The retail format is offering more than 80 thousand products to choose from in the small towns and cities across the country. It is among the fastest growing retail house, with a chain of medium sized hypermarket stores. The company intends to further strengthen its chain of retail outlets across other tier II and III cities in India.

Primary Media Contact : Rajan Prasad, [email protected], 91-9810411644

Secondary Media Contact : Alka Prasad [email protected], 91-9711159862