Value 360 Communications to Lead Grohe India's Communication Strategy

NEW DELHI, July 25, 2013 /PRNewswire/ --

The leading international sanitary fittings brand, GROHE India, has appointed Value 360 Communications as its official PR agency in India. GROHE is the latest addition to the list of industry leaders for whom the leading PR firm offers messaging services.

GROHE India (GIPL) is a wholly-owned subsidiary of GROHE AG and has over the last seven years acquired a significant position in the Indian market as one of the largest selling foreign brands. GROHE's extensive portfolio of showering solutions, bathroom accessories and flush actuation plates enable its quality and aesthetics-conscious patrons to create a cohesive design scheme in their bathrooms. The company also offers a vast range of kitchen faucets and 
innovative kitchen water systems.

Ramesh Kaushik, Head-Marketing, GROHE India remarked on the appointment,  "GROHE products are conceived to deliver the perfect blend of design, quality, technology and service. In India, we are looking to reinforce our strengths of a consistently delightful consumer experience led by pure Inhouse Designs and superior technology as well as create new service standards amongst the ever-widening target markets. Our motive is to fortify our position further with a consumer connect strategy that redefines the segment in the Indian market with Value 360 Communications through a fresh perspective." 

Mr Kunal Kishore, Director, Business Development & Strategy at Value 360 Communications, feels his agency will be instrumental in helping GROHE India further consolidate its leadership position in the market. "GROHE India as a brand is visionary and innovative. Our endeavour will be to enable the brand to bolster its position as the leader in sanitary design by carving out a product led, penetrative strategy that is befitting to the brand, thus ensuring higher consumer mind space. At Value 360, we have a team of experts working in diverse areas of public relations, from new and traditional media promotions, media relations, integrated marketing and strategic counsel etc. We hope to successfully bring this expertise into the campaign that we build for GROHE to meet their specific demands."

About GROHE

The GROHE Group comprises GROHE AG, Hemer, Joyou AG, Hamburg, (fully consolidated since 1 July 2011) and other subsidiaries in foreign markets. GROHE AG is Europe's largest and the world's leading provider of sanitary fittings under one brand. As a global brand for sanitary products and systems, GROHE relies on its brand values quality, technology, design and responsibility in order to be able to offer "Pure Freude an Wasser".

The GROHE Group employs some 9,000 people on average worldwide (including around 3,400 at Joyou). There are about 2,300 employees working at GROHE in Germany. In 2012, the company's kitchen and bathroom fittings and showers, automatic fittings for the commercial and contract sectors, and installation and flushing systems generated consolidated sales of €1,400 million.

GROHE has six production plants, of which three are located outside Germany, namely in Portugal, Thailand and Canada. The company currently generates 85 percent of its sales outside Germany.

About GROHE India Pvt. Ltd. (GIPL)

GROHE India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of GROHE AG and has completed seven years of direct operations in India. In this time has acquired a significant position in the Indian market as one of the largest selling foreign brands. GROHE launched its second Indian 'GROHE Live! Centre' in Mumbai in February 2012. This centre is a great opportunity for people to come and experience the world of GROHE. Besides featuring the entire range of GROHE products, the Live! Centre also showcases the GROHE elements of quality, technology and design.

About Value 360 Communications

Value 360 Communications is one of India's leading PR Agencies and a leader in the area of specialty communications services including Digital Media Promotion, Event Management, Investor and Analyst Relationship, Crisis Communications, Integrated Marketing, Strategic Counsel, Media Relations and part of the Huntsworth Group. The firm is formed with an objective of offering focused, practical, and measurable integrated communication programs. The firm is also the acknowledged leader in technology communications space in India.

It is backed by a powerful network of more than 100 staff members across offices in Mumbai, Delhi, Bangalore, Chandigarh, Lucknow and has a pan-India presence through the strong affiliate network of 36 regional partners.

About Huntsworth:  

Huntsworth (LSE: HNT) is a public limited company headquartered in London and listed on the London Stock Exchange. Huntsworth is an international public relations and integrated healthcare communications group operating from 70 principal offices in 32 countries. The group operates in the consumer, financial, public affairs, integrated healthcare and technology sectors. Huntsworth is a world-class global public relations and integrated healthcare communications group operating from 73 principal offices in 31 countries. Strategically aligned under four principal consultancy brands: Citigate, the leading financial brand; Grayling, the world's second largest independent consultancy; Huntsworth Health, integrated healthcare communications specialists and Red, one of the leading multi-specialist public relations consultancies; we are now successfully positioned for accelerated growth.

Primary Media Contact: Nupur, [email protected], 91-78-38437915