Value 360 Communications to Manage the Public Relations Mandate for Sony LIV

NEW DELHI, August 26, 2013 /PRNewswire/ --

The Leading Digital Video-On-Demand Service Platform, Owned and Operated by Multi Screen Media (MSM)

Sony LIV, the ultimate online entertainment destination, owned and operated by Multi Screen Media (MSM), has appointed Value 360 Communications as its official PR agency in India. Sony LIV is the latest addition to the list of industry leaders for whom the leading PR firm offers communications strategy and messaging services.

Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India's leading television network. It comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India's Premier Sports Entertainment Channel and Sony LIV, the digital channel. Multi-Screen Media's channels are available across the globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

Mr Kunal Kishore, Founder Director at Value 360 Communications, commented, "We are extremely pleased to be the partner of choice for a marquee brand like Sony LIV, an ahead-of-the-curve player in the digital entertainment space. Our key objective would be to establish thought leadership, carve a distinctive niche for the brand in the Video-On-Demand market in India and create top of mind recall amongst their target set of consumers. At Value 360, we have a team of expert consultants working in diverse areas of public relations, from traditional media to new media. We hope to successfully align this expertise into the work that we do for Sony LIV."

Commenting on the new development, Nitesh Kripalani, Executive Vice-President - New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said,  "Digital entertainment industry is on a high-growth trajectory and we are focused to establish Sony LIV as the most innovative Video-On-Demand Service provider that offers world class viewing experience to its users all across the world. Our motive is to fortify our position in the Indian market with a well entrenched consumer connect strategy. We chose Value 360 Communications as our preferred partner owing to the agency's extensive experience and expertise in managing digital businesses."

About MSM

Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India's leading television network. It comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India's Premier Sports Entertainment Channel and LIV, the digital channel. Multi-Screen Media's channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

Apart from SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, Aaj Tak and Tez and the premium Sports' channels - Neo Prime & Neo Sports.

About Value 360 Communications

Value 360 Communications is one of India's leading PR Agencies and a leader in the area of specialty communications services including Digital Media Promotion, Event Management, Investor and Analyst Relationship, Crisis Communications, Integrated Marketing, Strategic Counsel, Media Relations and part of Huntsworth Group. The firm is formed with an objective of offering focused, practical, and measurable integrated communication programs. It is also the acknowledged leader in the technology communications space in India.

Value 360 Communications is backed by a powerful network of more than 100 staff members across offices in Mumbai, Delhi, Bangalore, Chandigarh, Lucknow and has a pan-India presence through a strong affiliate network of 36 regional partners. For more information, visit www.value360india.com.

Primary Media Contact: Ashish Sahoo, [email protected], 91-9958182658

Secondary Media Contact: Priyanka Sharma, [email protected]