SINGAPORE, MUMBAI, LONDON and SAN FRANCISCO, May 6, 2013 /PRNewswire/ --
Delivers Over 256 Billion Ad Requests; Crosses 120 Employees
Vserv.mobi, a leading global mobile ad network for app developers, publishers, advertisers and telecom providers, today released its Global Annual Growth Report chronicling the company's growth chart along with industry adoption patterns for mobile advertising over the past year. (Announcement Infographic here)
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In it's last financial year (April 2012 to March 2013), the Vserv.mobi network has attained a massive global scale delivering over 256 billion Ad Requests. The company has witnessed a staggering 206% YoY growth in its global inventory, with Southeast Asia, Africa and Americas being major contributors. The report also suggests a positive attitudinal shift towards the more impactful In-App Ads, which now constitute over 55% of click throughs on the network. App download and consumption has seen a tremendous surge across both smart phones as well as 'smarter feature phone' platforms. Smart phones now contribute to over 38% of Ad inventory, represented by devices such as Apple iPhone5, Apple iPad and the Android powered Samsung Galaxy series.
Dippak Khurana, CEO & Co-Founder, Vserv.mobi said, "As a company, we crossed the critical tipping point of massive global scale, mirrored in the staggering rise of our network reach and the company's on-ground operations. As one of the fastest growing companies in the space, we stay committed to pushing the Mobile Internet ecosystem forward with constant technology innovations that deliver differentiated value for developers, publishers, advertisers and telecom providers alike."
In the last one year, Vserv has also expanded its base of partners and acquired a host of new brands globally like KFC, GM, Nokia, Colgate, Vodafone and publishers like AccuWeather, Detik, EA, Kompas, Reuters & Sony Music amongst others. The company's developer partners include the likes of HeroCraft, Disney, HandyGames amongst others.
Founded in 2010, Vserv.mobi is an award winning Global Mobile Ad Network, having been named "Media Company of the Year" at the MMA Smarties and listed in the Red Herring Top 100 Award. Over its three formative growth years, the company has successfully managed to break through the competition clutter, powered by two flagship technologies - AppWrapper and AudiencePro. Vserv's pioneering AppWrapper platform is the World's Simplest App Monetization powering One Click App Monetization for 20,000+ Apps across platforms. The company's other game changing technology, AudiencePro, combines the scale of the Vserv.mobi global Mobile Ad Network with comprehensive user data from TelCos, to revolutionize how advertisers can reach their exact target audience across all mobile platforms.
About Vserv.mobi
Vserv.mobi is a leading Global Mobile Ad Network with a strong presence in emerging markets.
Vserv's pioneering technology AppWrapper™ powers One Click App Monetization for 20,000+ Apps across platforms. AppWrapper™ is the World's Simplest App Monetization - it enables premium advertising & innovative pricing models on any app, without coding, in just one click.
Vserv's other game changing platform, AudiencePro™, combines the scale of the Vserv.mobi global Mobile Ad Network with comprehensive user data from Telcos, to revolutionize how advertisers can reach their exact target audience across all mobile platforms.
Vserv is the only Ad Network with App media across feature phones, smart phones and tablets, thus providing advertisers unparalleled reach and engagement. Visit Vserv.mobi for more details.
Primary Media Contact: Binay Tiwari, [email protected], 91-22-29275128
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