Water Communications and The Moon Studios Create 'One 2 ka Four Magic' for Aisen Coolers

MUMBAI, October 12, 2016 /PRNewswire/ --

Water Communications, a Brand Communications agency recently unveiled the 'One 2 ka Four Magic' TV commercial for Aisen Coolers. Through this, it not only taps the potential of the brand but also adds value to it through clever strategising, on-time delivery and a great re-call value.

The challenge while creating the TV commercial was to highlight the leading edge advantage of Aisen's highly innovative air coolers through witty yet easy to connect TV commercial. Aisen Coolers have four power-packed advantages in the form of two blowers, durable honey comb pads, diamond cut ergonomically designed body and easy shift wheels. Thus, the task was to highlight these advantages of the brand in a creative yet impactful manner. The creative team at Water Communications came up with a brilliant theme of 'One 2 ka Four' to cleverly depict the four power-packed features that offer unmatched advantages for the customers. Further, The Moon Studios helped in creating an interesting and entertaining sequence to showcase the entire concept.

Talking about the new campaign, Mr Vinit Agarwal, Managing Director - Aisen Coolers said, "Aisen Brands are innovation personified. Every air cooler comes with in-built 'One 2 ka Four' advantage features for seamless, uniform, ultra naturally fresh cooling experience using its innovative evaporative technology. So the 'One 2 ka Four' proposition was ideal and fits like hand in glove to put forth the benefits."

Water Communications Director, Ms. Vandana Sethhi opines, "When we got the brief on Aisen's superlative features, we were in awe of the zest for innovation that Aisen Brand exudes. The detailing to provide fresh natural air-throw for a healthy environment was the key differentiator and made the brand stand apart. With four unique features riding across the Aisen Coolers range, we wanted to harp on the key essence through an interesting, impactful commercial that did justice to the brand's high power quality, dual blower performance, aesthetics and innovation. The result was the 'One 2 ka Four' concept for the commercial. With valuable inputs from The Moon Studios - production house for the film, the TVC was created which so seamlessly conveys the core essence."

The commercial was conceptualised by Water Communications and produced by The Moon Studios - a state-of-the-art Ad Film Production House composed of a calibrated balance of creative expertise, technological superiority and an experienced talent force. The communication specialist offers an inimitable bouquet of solutions in television, digital, corporate, animation, industrial, product and film production using open source software and technologies. The team has a proven track record of creating powerful visual communication that helps brands stand out in a cluttered and chaotic market landscape. 

About Water Communications: 
Water Communications was started by Vandana Sethhi, a pioneer in the field of Advertising & Brand Communications. Water is a vision of diversification in creative thinking backed by intensive consumer research, which brings out determined results. Water Communications' clientele comprises some of the leading companies in India including, Future Generali, Aegon Religare, Marshalls Wallcoverings, Homes Furnishings, Foam Home, The Artist, Diamond Sinks, Mahesh Lunch Home, Tata AIG and Bliss GVS Pharma among others.

Media Contact: 
Vibhuti Agrawal
[email protected]
+91-9004611196
Water Communications