W&D Group Extends the Legacy of Intimate Care Brand Everteen, Introduces India's First Individually-wrapped, 100% Natural & Biodegradable Intimate Hygiene Wipes

DELHI, December 28, 2015 /PRNewswire/ --

- Over 70% of Women Suffer With Vaginal Infection in India, says Experts

W&D group announced the launch of Everteen Natural Intimate Hygiene Wipes, a first-of-its-kind wipes which are individually wrapped for women to maintain their daily hygiene. Everteen Natural Intimate Hygiene Wipes represent the extension of Everteen portfolio in feminine intimate care category. Everteen Natural Intimate Hygiene Wipes helps prevent vaginal infection and relieves intimate discomforts. The women on-the-move^TM are supposed to be extra cautious about their personal hygiene due to modern lifestyle and magnitude of work. Everteen Natural Intimate Hygiene Wipes are positioned to the women who are involved in out-of-home activities like offices, travelling or in sports activities. Natural Intimate Hygiene Wipes is the third product from the house of Everteen which has a strong footprint in intimate care category with Everteen Natural Intimate Wash and Everteen Vaginal Gel.

"Everteen is one of the most trusted brands in Intimate Care category and we want Everteen to accompany woman wherever they are on-the-move^TM. The basic idea is to help our customers to maintain personal hygiene at their convenience. As women require more hygiene care when they are on-the-move, we studied and developed the most convenient way of carrying intimate wipes for women. We realized that pull pack makes perfect fit for baby wipes but intimate wipes should be wrapped individually. Everteen is the first brand in India to provide that luxury of carrying individually-wrapped wipes which are highly convenient for anyone on-the-move^TM. Now girls can carry one or two or as many wipes they need in their hand bag," said Mr. Pankaj Garg, CEO, Wet & Dry Personal Care.

Everteen Natural Intimate Hygiene Wipes are recommended to use after urination, before or after sexual intercourse and during period. Woman on-the-move has to use public toilets like in office, shopping malls or in train while traveling. The hygienic conditions of these toilets are compromised and it poses a threat of vaginal infections to a woman. In a recent survey conducted by Women Health Organization amongst Gyanecologists, it was observed that over 70% of women in Gayne OPD were found to be suffering with one or another vaginal infection. Vaginal infection is on the rise, and experts blame it to the change in lifestyle like tight clothing, poor diet habits and ignorance towards personal hygiene.

Commenting on the rising incidence of vaginal infection in India, a Delhi-based Gynaecologist, Dr. Payal Chaudhary said, "The vaginal yeast infection caused by Candida (fungus) is quite common in India. There are various species of Candida which can cause vaginal yeast infection but the most common is Candida Albicans for yeast infection. It's not only yeast infection which affects vaginal area, bacterial vaginosis also does cause vaginal infection which is characterized by vaginal discharge, fishy smell, itching and irritation. The change in lifestyle, food habits and tight clothing is one of major reason behind rise in vaginal yeast infection. The synthetic and thick garments or jeans when wore for longer duration, it can potentially lead to vaginal yeast infection. These clothes especially wearing them in hot, summer and humid weather as in India, will lead to yeast infection. It is therefore advised that one should use undergarments which are 100% cotton and it should be frequently washed. Similarly, food habits also plays a role in vaginal yeast infection, people with tendency for diabetes or already diabetic or people with glucose intolerance can develop vaginal yeast infection easily and frequently."

"It's been a challenge for a woman to maintain personal hygiene in modern lifestyle. Everteen Natural Intimate Hygiene Wipes plugs the gap of maintaining personal hygiene for women when they are on the move," Mr. Garg further commented.

Everteen Natural Intimate Hygiene Wipes are reasonably priced and available in retail and on all popular ecommerce websites like Flipkart, Snapdeal, Nykaa, Amazon, Purplle and others.

About Wet & Dry Group:  

Wet & Dry Personal Care is a young and dynamic company focusing on health and wellbeing of people. The company is born out of passion for creating newer products and solutions for the evolving consumer's need and desires. We do this by identifying the unmet and unsatisfied need of customers and create value for the consumers by researching and developing innovative products and services. 

The company is backed by a vast experience of almost 50 years acquired collectively by the team with interactions in several domains having direct linkages with people's living. W&D brings on table a highly qualified and professional team who have been serving people's need through various channels and services in the area of healthcare, research, beauty, fitness, wellness and communication. The efforts of W&D is supported by an experienced team of researchers and healthcare professionals, who work very closely with the company for developing solutions for making life simpler for our customers.

W&D believes that mankind has enormous potential which can be achieved through optimum functionality of their self, and we wish to be a part of their journey of achieving best of their self by offering ethical, relevant, rational and scientific solutions as required by them to raise their performance.

W&D has nationwide presence of its operations though its regional offices and associates. With its corporate office in New Delhi and regional offices at Mumbai and Bangalore, W&D has tie-up with leading, reputed and Govt. approved manufacturing facilities situated in Haryana, Maharashtra and Gujarat.

Media Contact:
Pankaj Garg
[email protected]
+91-11-43715213
Wet and Dry Personal Care Pvt. Ltd.