We Care Insurance Brokers Launches 'Ask Birbal' to Help Insurance Customers Know Their Protection Needs

MUMBAI, August 4, 2015 /PRNewswire/ --

One of the main issues in buying financial products is not knowing what to buy and insurance purchase is no different. While there are a number of comparison sites, customers often do not know what to buy and end up comparing the wrong set of products.

With the launch of 'Ask Birbal', insurance buyers can now know and determine their specific insurance needs, based on their unique situation. 'Ask Birbal' starts with five simple multiple choice questions that a user is required to answer. Based on the response to these questions, the customer is shown the risk exposure he/she has and the types of insurance products that can cover those risks. More importantly, the customer is also shown the types of insurance he does not need. With every recommendation, the accompanying text in simple language explains the rationale behind the choices displayed, allowing the customer to take an intelligent and informed decision.

'Ask Birbal' also recommends the type of riders you should add to the product and the amount of cover you should take and these recommendations can be instantly sent by email to the customer.

Mr. Murali Iyer, Principal Officer of We Care Insurance Brokers, said, "We are trying to offer a complete online experience to our users. One of the main issues with online sites is that the user is often confused with a plethora of choices and does not know what to buy. More often than not, this results in a customer going offline to an advisor. With our 'Ask Birbal' platform we are providing that advice to a customer from the comfort of his/her home. This offering is unique across the insurance industry. Any purchase made consequent to having used the platform will be the correct choice, resulting in complete customer satisfaction."

"We have a significant online presence," added Rajesh Nair, Director. "As brokers, our mandate is to represent the customer to help him get the ideal protection. With 'Ask Birbal', we have taken an important step in the correct direction."

'Ask Birbal' is powered Policylitmus.com.

About We Care: 

We Care Insurance Broking Services is an IRDA registered Broker (Registration Number: IRDA/DB537/13). We Care Insurance Broking Services is headquartered in Mumbai and is authorized to sell insurance products from all life and non-life insurers in India. For more information, visit http://www.wecareinsurance.in.

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We Care Insurance Broking Services can be contacted at: [email protected]

Media Contact 
Rajesh Nair 
[email protected] 
+91-9880596099
Director
We Care Insurance Broking Services