William Grant India Bets Big on New Age Consumers - Appoints Monkey Shoulder India Brand Ambassador

GURGAON, India, March 27, 2018 /PRNewswire/ --

William Grant & Sons India has appointed Pankaj Balachandran as the India Brand Ambassador for Monkey Shoulder. Monkey Shoulder is a scotch for the new generation of whisky aficionados and a bartender's favourite. The independent family distiller has taken this step as part of its growth strategy for India. This announcement is in line with the forward looking roadmap to foster connects with the progressive Indian consumer. The brand has been at the helm of the cocktail revolution being witnessed in the country.

Pankaj has been associated with Monkey Shoulder in India as the host for the Ultimate Bartender Championship India, the signature property of the brand. As the face of the brand in India, Pankaj will now lead key relationships with early adopters, whisky enthusiasts and connoisseurs towards building brand advocacy for Monkey Shoulder.

Commenting on this appointment, James Pennefather, India Managing Director at William Grant & Sons said, "We are excited to have Pankaj as the Monkey Shoulder India Brand Ambassador for our renewed focus to deliver new age drinking experiences to the Indian audiences. He comes with a wealth of experience to meet the rising cocktails culture and together, we are committed to bringing great Scotch to the new generation of whisky drinkers."

On his appointment Pankaj said, "As a person, I have always challenged the conventional. I am delighted to represent such an exciting brand that thinks alike. I look forward to doing so many cool things and delivering newer experiences with the brand."

About Monkey Shoulder  

Monkey Shoulder is produced by William Grant & Sons, an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887.

Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's third-largest blended Scotch, Grant's, as well as other iconic spirit brands such as Hendrick's Gin and Sailor Jerry and Tullamore DEW Irish Whiskey.

#MakeItMonkey

About Pankaj Balachandran  

Pankaj Balachandran is one of India's leading mixologist and beverage expert. He has represented well known international and domestic spirit brands as their consultant. Pankaj started his career at the prestigious Taj Group of Hotels, before becoming a restaurateur and entrepreneur. His association with Monkey Shoulder started as a Brand trainer and then as the Host of Ultimate Bartender Championships India Round 2017. When Pankaj is not working on #MakeItMonkey in his new role as the Monkey Shoulder India Brand Ambassador, he hopes to spend his free time behind the camera or on a hike.
 

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