Winners of 'Face of Honor' Campaign Walk the Ramp at Amazon India Fashion Week
NEW DELHI, March 16, 2018 /PRNewswire/ --
Six shortlisted winners from 26 finalists from 'Hunt for the Face of Honor' walked the ramp for designer Rina Dhaka
Day Two of Amazon India Fashion Week witnessed the culmination of the second season of Face of Honor campaign, when six shortlisted winners from 'Hunt for the Face of Honor' campaign, walked the ramp for leading fashion designer-Rina Dhaka. An initiative from Honor, Huawei's e-brand for digital natives in association with FDCI and Cosmopolitan, the 'Face of Honor' campaign has established itself as a platform to identify new talent in the modelling industry and give them the opportunity to walk the ramp at Amazon India Fashion Week.
The second season of 'Hunt for the Face of Honor' campaign which began in February involved running a social media contest to get aspiring models to be the next face of Honor, and a chance to walk the ramp at the Amazon India Fashion Week. 26 finalists were picked out for the audition where they were judged on the basis of their walk, confidence, and looks, by a panel consisting of well-known names from the fashion fraternity like Nandini Bhalla, Rina Dhaka and Sunil Sethi.
Post the auditions, the panel locked in on the six best contestants who walked the ramp for Designer Rina Dhaka at AIFW AW 18/19. The winners were Naina Khan, Sangeeta Gharu, Pinky, Dushyant Singh Raghuvanshi, Rahul Sharma and Kishen.
P. Sanjeev, Vice President, Sales, Consumer Business Group, Honor India commented, "In just two seasons, Face of Honor has established itself a credible platform for identifying and supporting newer talent in modelling industry. Honor is a youth centric brand and with such campaigns we aim at encouraging the youth to pursue their talent to the fullest. It was gratifying to see the winners of the campaign walk the ramp and how Honor helped them realise their dream of being on the ramp."
Commenting on the association, Sunil Sethi, President, FDCI said, "Face of Honor is a unique initiative undertaken by Honor, reiterating their commitment to be in sync with the pulse of youth. Platforms like these are important to identify, promote and nurture new talent in the modelling industry and give a fresh perspective. I congratulate all the contestants and winners who participated in the campaign and did their best."
'Face of Honor' is an initiative of Honor where the brand collaborated with Cosmopolitan India magazine to encourage youth to showcase their style and fashion stories. The much coveted contest has established itself as a platform for the young aspiring models to showcase their style and fashion game on the digital platform resulting in being featured on the Cosmopolitan 'Wall of Honor'.
About Honor:
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, 'For the Brave', the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei's Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.
About FDCI
A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the 'Make in India' label as handlooms take centre stage, in a country, who's heritage is soaked in the flavours of indigenous crafts.
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