XCMG's Global Strategy Anchors in Europe and the United States
XUZHOU, China, Oct. 27, 2015 /PRNewswire/ -- XCMG is exporting 14 eight-ton road rollers to the United States this fall since exporting 10 crawler excavators in 2014 and 150 machineries in 2013.
Wang Min, chairman and president of XCMG, pointed out that internationalization has always been XCMG's key strategy. The continuous improvement of products and comprehensive support service have strengthened the company's competitiveness in global markets.
"We maintain the lowest churn rate when the construction machinery industry is at both its best and worst times, we work towards the goal that at the mention of XCMG, customers would think of reliable product, reasonable price and responsible service," Wang said.
The total value of products exported to America have exceeded 10 million USD. Over 500 products now export to more than 170 countries with the company adopting customized research, development and manufacture strategies targeting different and high-end markets to compete in global markets.
Meanwhile, the XCTE series truck cranes adapted to the Eastern European market as a cost-effective and reliable product by reducing configurations as well as working with European research institutions to develop 100-ton all-terrain crane for the high-end market in Western Europe.
The company has formed an integrated global supply chain and built research and development centers in multiple countries around the world including the United States.
Since 2010, through the acquisition of machinery companies including the Netherlands-based AMCA Hydraulic Fluid Power BV, the Germany-based Fluitronics GmbH and Schwing GmbH, XCMG is making full use of Europe's advanced technologies and apply the resources to implement the company's internationalization as well as self-innovation strategy efficiently.
XCMG now owns three subsidiaries in Europe - XS Holding GmbH (wholly-owns Schwing GmbH), XCMG European Research Center GmbH and AMCA Hydraulic Fluid Power BV. In 2013, XCMG became the first Chinese company to win the best investment prize of the year of North Rhine-Westphalia, Germany.
According to Carter Schneider, mayor of Krefeld, XCMG's achievement gives credit to wise decision making and execution.
"Our research center in Europe plans to build an international platform for technology and innovation to support core research and development in the next three to five years," Wang said, "As a global leader in construction machinery industry, we contribute to the industry worldwide through our perseverance in investment, innovation and integration."
More information, please visit: www.xcmg.com, or Facebook, Twitter and Youtube.
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