BANGALORE, January 21, 2014 /PRNewswire/ --
Add International Flair to Your Kitchen and Dining Experience With Innovative Functionality and Timeless Designs, Exclusively Through Zansaar
Cementing it's vision of delivering globally aspirational home needs to the Indian consumer, Zansaar.com is happy to announce it's exclusive online contract with the internationally-renowned Rayware Group. Founded in 1975 in Liverpool, UK, Rayware manufactures and supplies unique homeware products to millions of satisfied customers across the world.
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The Rayware Group is a pioneer in the homewares segment, and one of the few companies in the industry to maintain a number of established and recognised brands under one umbrella. With this agreement, Zansaar ensures it's standing as the sole online source for all Rayware products in India, helping to strengthen the platform's brand identity as a world-class venue for India's home shopping needs.
"As one of the UK's premier brands, The Rayware Group brings a wide range of high-quality products to any market. Our exclusive contract with them, therefore, provides a strong platform for the World Home Store positioning that Zansaar.com continues to maintain on the online sphere in India," says Sumit Sharma, Merchandising Category Head for home products at Zansaar.
Rayware's uniqueness and popularity lies in the versatility of its range, illustrated clearly by the diversity of the brands under it. Their product line includes cookware, cutlery, giftware, glassware, ovenware and kitchen tools and textiles. Each of the company's brands has a long and illustrious history; one that Rayware constantly improves upon while still maintaining its core philosophy and respect for the brand's traditions. With the wide variety offered by these brands, the Rayware group has something to suit every taste, home and pocket.
Rayware products are a well-loved choice for a wide range of customers and understandably, a constant presence in the bestsellers list on Zansaar.com. Products from the Arthur Wood Rosa line are a go-to option for gifting, while the vintage charm of Kilner jars stand the test of time and are a trademark in food storage. Ravenhead glassware has proven to be a fast moving favourite and Mason Cash's bakeware adds functional flair to the Indian kitchen.
Rayware has dedicated design and purchasing teams that work in seamless synergy to develop products and packaging that is created specifically with the customer in mind. The decades of experience acquired by the brand has honed their mantra of high efficiency and cost effectiveness into a well-oiled practice that allows Rayware to produce a perpetual flow of new products; the brand launches 350 new lines and ranges each season alone. Zansaar.com delivers the advantages of this experience in innovation to every home in India.
About Zansaar
Zansaar.com is a Bangalore based e-commerce firm backed by Accel Partners and Tiger Global. With a wide range of handpicked products from across the globe, it caters to the home shopping needs of 22nd Century India. Positioned as a world home store, its portfolio ranges from furniture, furnishings and home décor to kitchenware, bakeware, glassware and imported foods. With a keen focus on products that appeal to both sense and sensibilities, Zansaar aims to inspire the modern home of the Indian consumer. For more information visit http://www.zansaar.com or call us on 080 4917 0000
Primary Media Contact: Jidesh Haridas, [email protected], 91-97313-969900
Secondary Media Contact: Lavanya Bhse, [email protected], 91-98860-29019
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