BANGALORE, February 6, 2014 /PRNewswire/ --
Now Experience a Select Range of Imported Homeware Products From Zansaar, First Hand
Zansaar's retail kiosk gives customers an opportunity to experience a range of high quality products. With a handpicked inventory that includes beautifully crafted glassware and serveware from Rayware, gorgeous appliances by Severin, affordable cast iron cookware from Lodge Logic, and kitchen tools by Norpro; this kiosk caters to the unique sensibilities of the modern Indian.
(Photo: http://photos.prnewswire.com/prnh/20140206/10088354 )
(Logo: http://photos.prnewswire.com/prnh/20131219/10085211 )
"We look at this new endeavour as an opportunity to interact with customers and delve into the various mediums of retail culture. While there is a significant shift from offline to online retail practice, we understand that there are still some circumstances that require an on-hand experience. This new venture will allow customers to learn more about renowned brands in the homewares market that they have not yet had the opportunity to discover," says Jidesh Haridas, Head - Marketing, Zansaar.com.
In the last decade alone, the Indian economy has seen rapid growth with a versatile and diverse mix of markets. The digital space has become a huge player in most facets of life; the most significant arena being the e-commerce space. In 2013, the e-commerce market rose a mercurial 88%. From a market value of US$ 8.5 billion in 2012, it shot up to a staggering US$16 billion in 2013.
Even with such astounding leaps in markets, the retail experience in India is an ever evolving, multi-channel entity. A vast portion of the populace still prefers the brick-and-mortar shopping experience to the online one. This poses new and exciting challenges to companies like Zansaar.com.
Whether it's an impulse buy for a shopper on a trip to the mall, needing to pick up a gift at the very last minute or wanting to physically look at and experience the merchandise, Zansaar hopes to cater to all of these specific needs with their retail kiosk.
About the Brand
Zansaar.com is a Bangalore based e-commerce firm backed by Accel Partners and Tiger Global. With a wide range of handpicked products from across the globe, it caters to the home shopping needs of 21st Century India. Positioned as a world home store, its portfolio ranges from Furniture, Furnishings and Home Décor to Kitchenware, Bakeware, Glassware and Imported Foods. With a keen focus on products that appeal to both sense and sensibilities, Zansaar aims to inspire the modern home of the Indian consumer. For more information visit http://www.zansaar.com or call us on 080 4917 0000
Primary Media Contact: Jidesh Haridas, [email protected], 91-97313-96990
Secondary Media Contact: Lavanya Bhise, [email protected], 91-98860-29019
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