The Create tool in the Amplify platform helps you quickly craft or enhance press releases and
campaign assets, so you can reach more audiences and drive engagement.
Built on decades of press release performance data and editorial best practices, designed to drive meaningful results.
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Draft content in a secure, SOC 2 Type II-compliant platform, powered by Google Gemini Enterprise. See our AI Code of Ethics.
Built-in guidance and structured workflows make it easy to go from idea to execution, without the hassle of manual prompting.
CREATE WITH AI
Whether you’re starting from scratch or an existing draft, our AI does the heavy lifting. Instantly generate professional, brand-aligned content with smart suggestions for headlines, quotes, and enhancements that strengthen your message.
AI INSIGHTS
Use data-driven insights powered by decades of proprietary data to improve visibility and engagement. Press Release Score analyzes structure, keywords and engagement potential, offering clear guidance to optimize your release before distribution. Releases using our tool average 21% more views and 2x the engagement.
CREATE+
Instantly transform your press release into a suite of brand-aligned PR campaign content like videos, blog posts and media pitches. Save time and budget by creating everything in one platform, then amplify across more channels to maximize reach and impact.
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boost in press release views
increase in engagement
improvement in content quality
EDIT WITH AI
Use our intuitive in-app editor to collaborate with AI. Whether you upload your own draft or want to start a new draft from scratch with the help of our tool, our platform makes it easy to edit and refine your press release to ensure it accurately reflects your desired tone, message and expertise.
SHARE & COMMENT
Easily share drafts, gather feedback and streamline all comments within the platform, keeping your team aligned and your content moving forward.
Learn MoreThe PR Newswire Amplify™ platform helps communicators plan smarter, create faster and deliver their story effectively across every channel. Guided by our Multichannel Amplification™ approach, we help brands achieve greater visibility, engagement and results.
Explore Our Platform
PR Newswire AI is a powerful suite of generative AI tools integrated into the Amplify platform. Built specifically for communications professionals, it streamlines the entire PR workflow, from campaign planning and content creation to distribution of press releases. By combining third-party technology (Google Gemini Enterprise) with proprietary models trained on years of press release performance data and editorial best practices, our AI helps brands quickly and easily craft high-quality, results-driven content that effectively tells your brand’s story.
Our AI studies your past press releases as well as your company website to understand your unique style and tone. For new platform users, the tool will reference similar companies in your industry in addition to your website. While drafting a new release with our tool, make sure to review and edit the text directly so that it fits your needs. The more content you create with our AI solution, the more familiar it will become with your brand voice.
The Press Release Score provides insights and tailored recommendations to improve press release content. By leveraging historical performance data, industry best practices and generative AI, the tool evaluates your release from "Poor" to "Great." It evaluates key elements such as headlines, quotes, structure, calls to action and news angles, offering actionable feedback for refinement. This feature speeds up the drafting process and enhances the quality of content.
Yes, you always have 24/7/365 access to our editorial team. They are expert advisors when it comes to press release writing, SEO and the PR industry, and they are happy to assist you with reviewing and editing releases before submission. It’s important to remember that you retain responsibility for the accuracy of your release, including AI-generated content and quotes. We recommend thoroughly reviewing your release and receiving any and all required internal approvals before submission.
