Media Coffee: A conversation with Business Upturn founder: Vipul Sipani

In this episode of Media Coffee, we talk to Vipul Sipani, founder of Business Upturn, about launching his digital publication in 2020 with a focus on generating revenue by leveraging his tech and marketing expertise. He emphasises the importance of starting small, building an internal team, and maintaining a lean structure for profitability. Vipul also explores the evolving relationships between journalists and PR agencies and the crucial role of technology in optimising content for search engines.

Questions Vipul answers:

• Why he started Business Upturn
• How does his platform generate revenue despite challenges in the media industry
• How does Business Upturn manage its team and hiring process
• What is his opinion on the relationship between journalists, media organisations, and PR agencies
• How does his technical background enhance the credibility and security of his platform

You can watch the full interview with Vipul across the page, and our full Media Coffee archive is available to watch here.