Reach highly engaged audiences through guaranteed placements on premium digital publishers, with native content that builds credibility, educates audiences and inspires action.
Even the most engaging content can't deliver results if it doesn't reach the right audiences.
Consumers today value content that informs, educates, and tells a compelling story. Guaranteed Paid Placement helps your brand reach those audiences with native ads that appear within the newsfeeds of premium publisher websites, putting your message in front of readers in a format they're more likely to engage with.
Rather than simply delivering a message, native ads allow you to tell your brand's story in a way that aligns naturally with the content audiences are already reading. The result is greater brand awareness, stronger credibility and more meaningful engagement with the audiences you want to reach.
Whether your goals are awareness, engagement, lead generation, reputation building or thought leadership, our team can develop a customized approach that aligns with your objectives and budget.
Unlike display and banner ads that users have learned to tune out, Guaranteed Paid Placement appears alongside publisher editorial content. Because it’s encountered in a trusted news environment, it feels like a natural extension of the reading experience, helping drive stronger engagement and credibility than traditional display advertising.
Build trust and credibility for your brand
Your brand can leverage the credibility of publications and media outlets your customers trust by advertising your content on sites your customers are already visiting. The seamless format of native advertising allows your content to appear as sponsored native ads to reach your audiences in a format they prefer, which boosts visibility and increases engagement with your brand's content.
Increase engagement and viewership of your news
Guaranteed Paid Placement enables you to distribute your message and expand your audience reach effectively. A perfect complement to your earned and multichannel media efforts, sponsored native advertising can further your impact, increasing impressions and measurable return on investment (ROI).
Control the narrative of your brand's story
When you share your news, you hope that all the important elements of your story get covered. Sometimes, journalists may overlook good stories or not prioritize the key messaging you want to emphasize. Guaranteed Paid Placement lets you reach new audiences with your message intact — ensuring the story you want to tell is the one audiences actually see.
For campaigns built from a press release, our team can build the native ad using elements of the press release. Customers can simply log into their account, upload their release and accompanying image and select the paid placement option. You can target your ad for placement in publications whose audiences align with your target demographics, geography and industry.
For larger campaigns, our Media and Content Strategy teamcan design a fully integrated customized strategy from any type of content. Once we assess your goals, target audiences, key messages and success metrics, the team will then identify the right promotional approach and media mix to support your campaign objectives.
Receive comprehensive campaign reporting that shows where your content appeared and how it performed. Reporting includes impressions by site, clicks and click-through rate to gauge performance and ROI for internal reporting. For custom campaigns, reporting expands to include in-depth performance insights such as headline and image variation performance, audience reach and other key indicators, helping you measure campaign success and optimize future strategies.
Guaranteed Paid Placement is ideal for organizations looking to educate audiences, increase awareness, expand reach and drive engagement for important news.
Common campaign topics include:
Guaranteed Paid Placement is PR Newswire's sponsored content service that converts your press release into a native ad placed on premium publisher sites — such as The Guardian, Le Parisien, Daily Mail and The Sun — guaranteeing your story appears in front of audiences on trusted media properties. Once clicked, the native advertisement directs a reader to your press release on PR Newswire..
No, Guaranteed Paid Placement is native advertising, so it's not indexed by search engines or searchable on the publisher's site. Instead, your content appears as "Sponsored" or "Paid Partner" content within a publisher's editorial feed (often on the homepage or section pages), reaching readers as they browse rather than as they search.
While earned media depends on journalists choosing to cover your story, Guaranteed Paid Placement guarantees placement of your content as sponsored ads on premium sites, giving you full control over your messaging and guaranteed visibility to complement your earned media results.
Native advertising matches the look and feel of a publisher's editorial content, allowing the sponsored ads to blend naturally into the reader experience. Guaranteed Paid Placement uses this format to place your content directly within trusted publisher feeds, helping expand your reach and drive stronger engagement than traditional display or banner ads.
PR Newswire's Guaranteed Paid Placement offers placement across a curated network of premium publisher sites. Options to choose publications or to target specific industries or audiences are available with our custom campaigns. Connect with a PR Newswire representative to discuss the best targeting options for your campaign.
Placements are delivered through a programmatic bidding process similar to other forms of online advertising, but designed specifically for sponsored content (native advertising) rather than traditional display or banner ads. This approach places your story alongside a publisher's editorial content, creating a more natural reading experience that can drive stronger engagement.