adidas Concept Stores in Israel Advance In-Store Digital Transformation with Pairzon's Technology

TEL AVIV, Israel, Feb. 18, 2025 /PRNewswire/ -- adidas, the leading sportswear brand in Israel, is enhancing its in-store and omnichannel customer experience by leveraging Pairzon's technology in its local franchise stores. As part of its broader digital transformation strategy, the franchise has partnered with Pairzon to gain deeper insights into customer journeys and optimize engagement across both digital and physical retail spaces.

By integrating Pairzon's technology with its existing CRM, POS, and loyalty systems, the adidas franchise has refined its approach to measuring and improving the impact of digital marketing on in-store interactions. This has resulted in a more personalized and seamless customer experience while supporting its long-term growth objectives.

Key Benefits:

• Enhanced Customer Insights – Greater visibility into customer behavior has helped tailor in-store experiences and refine marketing strategies.
• Improved Omnichannel Engagement – A more connected approach to online and offline touchpoints has strengthened customer relationships and increased store visits.
• Optimized Marketing Performance – The ability to measure the impact of digital marketing on in-store sales has led to more efficient decision-making.

"Working with Pairzon has provided us with valuable insights into the connection between our digital efforts and in-store customer experiences," said Gal Rosenblum, GM of adidas franchise partner Electra. "Understanding these interactions more clearly allows us to create even better shopping experiences for our customers."

This collaboration underscores the growing importance of data-driven decision-making in retail, enabling brands like adidas to continuously refine and enhance their engagement strategies.

For more information about Pairzon's technology solutions, visit https://pairzon.com/.

About Pairzon

Pairzon is an AI-powered marketing platform that enhances Return on Ad Spend (ROAS) by leveraging in-store and online transactional data for precise audience targeting. By seamlessly integrating with POS and other data sources, Pairzon analyzes customer purchase behavior and applies advanced AI algorithms to predict future buying patterns across digital platforms, enabling retailers to optimize marketing efficiency and maximize campaign impact.

Contact us at [email protected]

SOURCE Pairzon