A Christmas Like No Other: Godrej Industries Group's Owned Media Properties L'Affaire and Vikhroli Cucina Celebrate Festive Traditions in a Heartwarming Campaign

MUMBAI, India, Dec. 24, 2024 /PRNewswire/ -- Christmas is a time for warmth, joy, and cherished traditions, and Godrej Industries Group's owned media properties L'Affaire and Vikhroli Cucina bring this spirit to life in their heartwarming new campaign. Featuring Analee Cerejo's much-loved Catholic aunty character, the film celebrates the humour, wisdom, and beauty of Christmas traditions, inviting viewers to reconnect with the true essence of the holiday.

Through the eyes of Catholic aunty, the campaign blends nostalgia with modern storytelling. Together with her young helper, they prepare for Christmas, bringing to life timeless customs like decorating the tree, setting up the nativity scene, and preparing a festive feast — all infused with humour and a touch of practicality. These beloved traditions hold deeper significance: the star and angel on the tree represent guidance and joy, while the wreath symbolizes eternity, much like the unending happiness of the season. The festive meal becomes a celebration of India's diverse regional flavours, made even more accessible with convenient treats like Godrej Yummiez Chicken Nuggets and Godrej Jersey Chocolate Thick Shake. Stockings evoke Saint Nicholas' legacy of generosity, and the nativity scene serves as a centrepiece, symbolizing love, humility, and togetherness.

At its core, the campaign emphasizes that Christmas is not about perfection but about love, shared moments, and the beauty of imperfection. Analee's playful humour and relatable quirks remind families to cherish togetherness, whether by simplifying festive preparations or embracing a bit of chaos with a smile.

Speaking on the campaign, Sujit Patil (he/him), Chief Communications Officer, Corporate Brand and Communications, Godrej Industries Group, said, "Christmas is a time to celebrate love, connection, and the traditions that bring families together. This campaign aims to capture the true essence of the festival, focusing on the joy of unity and the importance of food in these celebrations. Our campaign highlights how food, no matter the region or tradition, is a unifying force, and during the holiday season, convenience becomes key. Our products like Godrej Yummiez Chicken Nuggets and Godrej Jersey Chocolate Thick Shake, integrated in the film, help simplify festive preparations while still delivering the flavours and indulgence that make Christmas special. These products are perfect for any occasion, ensuring that celebrations can be enjoyed without the stress, leaving more time to focus on what truly matters — shared moments with loved ones."

Link: https://www.instagram.com/reel/DD1qCvevzqB/?igsh=YWVxOHRjMHQ5cHJx

The campaign highlights how timeless traditions can seamlessly blend with simple, practical solutions for modern celebrations. Whether it's effortlessly preparing a festive meal or infusing the season with humour and charm, aunty's mantra is clear: "No Natak, no nakhra — just love, laughter, and a little help when you need it."

This Christmas, Godrej Industries Group, through its owned media properties L'Affaire and Vikhroli Cucina, inspires everyone to create moments filled with warmth, joy, and togetherness that last a lifetime.

About Godrej L'Affaire

Godrej L'Affaire was founded to celebrate the goodness of life every day, and to help India live better. It's a unifier that bonds consumers, content creators, leading brands, and the world of Godrej effortlessly. And together, it redefines the future of lifestyle, beauty, travel, wellness, fashion, and food. Each piece engaging, every theme contextual, every take unique, the platform connects the roots of India to modern living flawlessly. 'Conversations. Communities. Collaboration.' A simple mantra that makes Godrej L'Affaire unique, entertaining, and resourceful. Where people from all walks of life, diverse backgrounds, and different regions share the latest trends through interactive, entertaining, and inspiring interviews, features and portraits, discoveries, trends, stories, and performances. And take away ways to make the most of their lives. With Godrej L'Affaire by your side, you'll always be in the know of the ever-evolving landscape of lifestyle. Come, hop in to live it up.

Godrej L'Affaire Social Media Handles: Instagram | Facebook | Twitter | YouTube

About Godrej Vikhroli Cucina

Godrej Vikhroli Cucina is the owned media platform by Godrej Industries platform for food brands, writers, chefs, influencers, bloggers, food lovers, and others to engage, network, and collaborate. The genesis of Vikhroli Cucina was the result of the Godrej vision to bring all its brands operating in the food category together. A vibrant online community of food enthusiasts — from brands, chefs, and food critiques to content creators, and everyday food lovers. Sharing a passion for all things culinary, Godrej Vikhroli Cucina aims to engage and cross-pollinate ideas in the exciting realms of the food industry. We welcome all the connoisseurs of the food world to share their unique recipes or food-related experiences, remain updated with what's happening in the world of food, network and engage with influencers, and read personalized content according to topics that interest you. For more information, visit https://www.vikhrolicucina.com

Godrej Vikhroli Cucina Social Media Handles: Instagram | Facebook | Twitter | YouTube

About Godrej Industries Group

The Godrej Industries Group (GIG) serves 1.1 billion consumers, globally, across businesses in diverse industries, including consumer products, real estate, agriculture, financial services and chemicals. Godrej was founded in 1897 to help build economic independence for India. We are committed to growing and strengthening this legacy of innovation for a cause; building for a more sustainable future, while placing our planet and people alongside profit.

GIG houses several rapidly growing businesses that are the leaders in their respective categories. Godrej Consumer Products (GCPL) is an emerging markets FMCG leader in Home and Personal Care, with a growing presence in Asia, Africa and Latin America. Godrej Properties (GPL) is India's leading real estate developer by sales and brings the Godrej philosophy of innovation, sustainability, and excellence to the real estate industry. Godrej Agrovet's (GAVL) portfolio businesses address key challenges faced by Indian agriculture, improving the productivity of Indian farmers through innovative products and services that sustainably increase crop and livestock yields. Godrej Industries (Chemicals), the group's oldest business, is India's leading manufacturer of oleochemicals and surfactants. Godrej Fund Management (GFM) is the real estate private equity arm of the group. Godrej Capital (GC), the newest company in the group, is a fast-growing financial services business.

Photo: https://mma.prnewswire.com/media/2587217/Godrej_Christmas_Campaign.jpg