Display.io Leverages Deeplinking to Solve the Disconnect Between mCommerce Advertisers and Their Users

TEL AVIV, Israel, December 15, 2015 /PRNewswire/ --

Torqmo, a leading mobile advertising partner for major Indian developers including CouponDunia, Goibibo, and Helpchat Mobile has launched a re-engagement platform that solves the mobile app deeplinking problem for users and advertisers alike. As part of the launch, Torqmo will become known as display.io

Have you ever clicked a mobile ad for a product that you really liked only to be led to a random page on the advertiser's mobile site, even though the app is already installed on your device?

The new display.io platform solves this problem by offering app advertisers a fully managed service to re-engage their mobile audiences with customized promotions that seamlessly transport the user to the specific product inside the app.

Founded by advertising veterans Stephen Caffrey (ex-Adquant) and CTO Gidi Bloch (ex Matomy Media Group), the pair have seen a clear need to bridge the gap that exists between app advertiser and their audiences on mobile, as illustrated in their example here.

"The dissonance between users and app advertisers is one both parties can relate to. Our platform solves this by leveraging rich audience data to re-engage individual users with relevant promotions, seamlessly driving them to the product or purchase page inside the app," said Stephen Caffrey, CEO and Co-Founder. "We see 5 times greater user engagement than standard display ads, which in turn is yielding mobile app advertisers $10-20 returns for each $1 spent on re-engagement."

Founded in 2013 display.io has already been working with almost 100 major India app developers, to drive engaged new users. This growth is reflected in a strong 160% increase in revenues for 2015 and a move to new downtown offices.

"display.io has been critical to growing our app with highly engaged users," according to Mukund Kabra, Head of Growth at CouponDunia- India's #1 deal seeker app. CouponDunia has partnered with display.io through 2015, leveraging their mobile marketing tools to grow an engaged audience for their app.

The re-brand and launch of the new re-engagement platform solidifies the startup's position of allowing app advertisers to engage their audiences across the full lifecycle of the user.

"This is more than just a rebrand, this is an evolution of our total offering," according to Stephen Caffrey. "It deepens our key advertiser relationships and opens new app verticals for continued growth".

Contact:
Brad Stiff / [email protected]
(+972)722405580
http://display.io