Display.io Leverages Deeplinking to Solve the Disconnect Between mCommerce Advertisers and Their Users

TEL AVIV, Israel, December 15, 2015 /PRNewswire/ --

Torqmo, a leading mobile advertising partner for major app developers like Machine Zone and Cheetah Mobile has launched a re-engagement platform that solves the mobile app deeplinking problem for users and advertisers alike. As part of the launch, Torqmo will become known as display.io

Have you ever clicked a mobile ad for a product that you really liked only to be led to a random page on the advertiser's mobile site, even though the app is already installed on your device?

The new display.io platform solves this problem by offering app advertisers a fully managed service to re-engage their mobile audiences with customized promotions that seamlessly transport the user to the specific product inside the app.

Founded by advertising veterans Stephen Caffrey (ex-Adquant) and CTO Gidi Bloch (ex Matomy Media Group), the pair have seen a clear need to bridge the gap that exists between app advertisers and their audiences on mobile, as illustrated in their example here.

"The dissonance between users and app advertisers is one both parties can relate to. Our platform solves this by leveraging rich audience data to re-engage individual users with relevant promotions, seamlessly driving them to the product or purchase page inside the app," said Stephen Caffrey, CEO and Co-Founder. "Users are happier because we see 5 times greater user engagement than standard display ads, which in turn is yielding mobile app advertisers $10-20 returns for each $1 spent on re-engagement."

Founded in 2013 the startup has already been working with hundreds of major app developers like Glide, BigFish and Snapdeal to drive engaged new users. This growth is reflected in a strong 160% increase in revenues for 2015 and a move to new offices opposite the stock exchange in downtown Tel Aviv.

The re-brand and launch of the new re-engagement platform solidifies the startup's position as a leading technology based service provider that enables app advertisers to engage their audiences across the full lifecycle of the user.

"This is more than just a rebrand, this is an evolution of our total offering," according to Stephen Caffrey. "It deepens our key advertiser relationships and opens new app verticals for continued growth".

Contact:
Brad Stiff / Brad@displayio
(+972)722405580
http://display.io
Facebook
Linkedin
Twitter

SOURCE Display.io