Empower Better Social Sharing with SocialBoost™
Generate up to 100x more social media engagement for your content
Increase your story's visibility
"Click to share" buttons on a press release are a helpful way to spread your message, but they don't go far enough. Typical social sharing buttons enable readers to share a link to your content but require them to write their own post copy. With SocialBoost – exclusively available through PR Newswire and powered by SoSha – you provide social post copy that adheres to your brand's message and makes it easier for your audience to share your story the way you want it to be seen. Feel like crafting original social posts is too time consuming? Let SocialBoost’s AI generate them for you and optimize every post for each social network.
REQUEST MORE INFORMATIONSee how SocialBoost helps brands drive social media conversations, increase engagement, and amplify your press release's impact:
How It Works
Easily craft social media posts manually or with SocialBoost's AI for your audiences to share with their networks. The SocialBoost widget is embedded into your press release, enabling readers to share your news on various social media networks. With each social share button, the reader can share both the link to your content, an image and your pre-written optimized headline and social post copy.
SocialBoost enables your organization to:
Boost Visibility and Engagement:
Expand your story's reach and drive traffic back to your press release with SocialBoost. More than 90% of the downstream sites and networks that distribute your press release will also display the SocialBoost widget, expanding your reach exponentially while increasing your brand awareness.
Use AI to Generate Engaging Posts in Seconds:
Provide a snippet from your press release, and SocialBoost's AI will instantly create multiple, engaging social posts that are automatically optimized for each social network.
Simplify Sharing:
By providing pre-written post and image suggestions for each platform, your audience no longer needs to write its own content. Plus, they can avoid the hassle of logging in or sharing personal credentials with any platform beyond their own social media accounts.
Amplify Organic Sharing:
This easy-to-use tool encourages seamless social media sharing across platforms like X (formerly Twitter), Facebook, Instagram, LinkedIn, and WhatsApp. SocialBoost augments your press release distribution strategy by increasing how often and how effectively your content is shared.
Drive the Conversation:
By employing pre-written templates of social post suggestions and images, you influence discussions while staying true to your brand's message.
Track and Analyze Performance:
Gain insights into the impact of social sharing your press release within your Visibility Report. This analytics data empowers you to calculate ROI, making your PR efforts more strategic and impactful.
Frequently Asked Questions
What is SocialBoost and how does it work?
SocialBoost, powered by SoSha, is a social sharing tool embedded directly into your press release distributed to PR Newswire’s web properties and over 90% of downstream sites and networks. It lets you provide pre-written, platform-optimized social media post content and images so readers can share your story with one click. This seamless sharing experience increases the chances of organic sharing. Every share reaches an entirely new network and can turn into reposts, which means more eyes on your story and more clicks back to your release and exponential reach.
How does SocialBoost help drive traffic back to my press release?
SocialBoost embeds shareable, pre-written social posts directly into your press release, so every reader becomes a potential distributor of your story. This drives clicks back to your release as your audience shares it across their own networks, rather than relying solely on people finding it through search.
How can I get traffic to my content if AI search tools are sending visitors fewer clicks?
As AI-powered search increasingly answers questions directly rather than sending users to source websites, organic social sharing offers a way to maintain traffic that doesn't depend on search visibility at all. When real people share your story with their networks, their connections tend to trust and engage with that content, generating clicks and visibility through human relationships rather than algorithms or search rankings. PR Newswire's SocialBoost makes this sharing easy by embedding pre-written, ready-to-share posts directly into your press release.
Who should I ask to share my press release content?
For the best results, share your SocialBoost posts directly with your most engaged audiences — employees, partners, investors, and executives — rather than relying solely on organic discovery. Asking your own community to share, comment and post from their personal accounts can boost shares significantly, since your community is the most invested in your company's success.
Does SocialBoost require me to create posts and images myself?
No, SocialBoost automatically generates a ready-to-share post using your company name and press release headline, pairing it with a branded template image and pre-written caption so a complete post is ready moments after your release is uploaded in PR Newswire AmplifyTM. Review and click accept to add it to your order or edit it manually or with SocialBoost's AI assistant before accepting.
How does SocialBoost use AI to create social media posts?
SocialBoost's AI generates multiple social post variations instantly from a short snippet of your press release, automatically optimizing copy and format for each platform (X, Facebook, Instagram, LinkedIn, WhatsApp), saving time while keeping messaging on-brand.
Can SocialBoost only be used for press releases?
Within the Amplify platform, the SocialBoost add-on is built specifically for press releases. If you need greater flexibility—such as embedding social sharing toolkits into websites, emails, newsletters and beyond—SocialBoost for Enterprise, powered by SoSha, enables you to create and deploy these toolkits across any channel. See how IBM used SocialBoost for Enterprise to drive a 50% share rate for an event campaign. To learn more, connect with a PR Newswire representative.
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