HighLevel opens HQ East, AI Center of Excellence in Dubai to accelerate global AI innovation

The opening comes just one week after HighLevel was given alpha access to OpenAI's GPT-Live-1. In 2025, HighLevel powered 2.2 million businesses, facilitated 6.9 billion leads and $4.2 billion in sales through its platform, which unifies marketing automation, CRM, sales enablement, communications and core business operations within a single infrastructure.

"AI has fundamentally changed how small and medium-sized businesses operate and what is possible as they scale," said Varun Vairavan, Co-Founder of HighLevel. "We take great pride in how quickly we're able to bring new products and innovations to our agencies and customers. HQ East gives our teams an environment where they can work side by side on some of our most important technology initiatives, allowing us to build and deploy at 10x the speed. Dubai's ambition, global connectivity and commitment to technology made it a natural place for us to build this next chapter."

HighLevel selected Dubai as the home of HQ East because of the city's position as a globally connected technology hub and its ability to attract talent from around the world. The company plans to continue building its Dubai team through a combination of internal relocations and local hiring.

HQ East will also create opportunities for leaders from across HighLevel to work alongside its product and engineering teams in Dubai, strengthening the connection between the teams developing HighLevel's technology and those bringing it to businesses around the world.

The AI Center of Excellence reflects HighLevel's broader approach to AI: embedding intelligence directly into the infrastructure businesses already use to attract customers, manage relationships, communicate and operate rather than treating AI as a standalone feature.

HighLevel HQ East, AI Center of Excellence officially opened September 17, 2026, in Dubai Media City.

About HighLevel

HighLevel is the AI-powered operating system for businesses, agencies and founders. The platform brings CRM, messaging, automation, revenue workflows and AI into a single system built for an AI-first economy. By embedding intelligence directly into how businesses operate, HighLevel enables teams to work alongside AI and deploy agents that can take action across everyday business workflows. Through its platform and global ecosystem of agencies and partners, HighLevel gives businesses the technology and infrastructure to operate more efficiently, reduce complexity and grow without adding unnecessary overhead.

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