CHENNAI, July 18, 2016 /PRNewswire/ --
G.M. Pens International Launches Rorito With Sachin Tendulkar as Brand Ambassador
G.M. Pens International Pvt Ltd, headquartered at Chennai, was established in 1995 and since then has grown to become the leader in the writing instruments segment. In view of offering the best from across the world, imbibing technological superiority from the global experts; the company announces the launch of its new brand Rorito, complimented by the tag line 'Write The New'! Rorito is a global brand with partners from around the world like Schneider (Germany) as the technology partner for Product Design and Development. Dokumental (Germany) and Mikuni (Japan) are partnered for Ink Technology. The key benefit of these esteemed associations is to access the latest international trends in writing instruments and offer world-class products at Indian prices.
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Rorito enters the market with an expansive product range including categories like the ball pens, retractable range, CD and DVD markers, permanent markers, highlighters, correction pens, white board markers, fountain pens, Kwik Stik (glue stick) and Quicky (lead pencils). Sachin Tendulkar will be the ambassador of the new brand - Rorito. The TVC launched in May will be seen on key channels across the country.
G.M. Pens International has deftly captured the very essence of cutting technology in a pen, as the new product represents a global, smart and technological expertise, catering to the modern generations. With a prominent industry presence of over twenty years, the company has redefined the very way writing instruments are perceived in the country. G.M. Pens International has invested substantially in building up a large manufacturing base with sprawling facilities in Chennai and Pondicherry. A state-of-the-art R&D facility in Chennai, is one of the most sophisticated in the writing instrument industry worldwide, and ensures that the latest in writing technology is available to Indian consumers. G.M. Pens International manufactures and markets more than 2.5 million pens a day, in addition to various other products such as markers and colouring range. A good writing pen combines a superior technology of precision engineering in pen tips, scientifically formulated inks and an exterior body which balances ergonomics with stunning, yet functional designs.
Speaking on the occasion, Mr. Indrakumar Mahendran, Joint Managing Director, G.M. Pens International Pvt Ltd said, "In a span of over two decades the company has grown from strength to strength and has changed the way writing instruments are perceived in India. We are delighted to announce the new global brand from G.M. Pens International Pvt Ltd, Rorito! It is the vision of G.M. Pens International to offer a high quality, cost-effective product. The fulfilment of this objective is what has made us popular among Indian consumers. Our passion is to only provide the best, enabling us to be innovative, create superior products and thus win millions of hearts. Rorito is an outcome of all our unique offerings and we will continue innovating by introducing newer technologies."
The new brand colours are red and white. The colour red symbolizes Rorito's fiery spirit and energy; while the colour white symbolizes newness and possibility. In this fresh avatar, Rorito stands for new perspectives, higher goals and youthful dynamism. The product understands the aspirations of its young users, and gives wings to their thoughts, ideas and imagination. Rorito is free-spirited and fun; it exudes dynamism and empowers its users with the same.
Most of the innovations and product developments at G.M. Pens International come from consumer insights and consumer need gaps are the starting point of the R&D developments. With 20 plus years of developing products to the most diverse country like India, with many languages consisting of different scripts, writing habits and catering to one of the highest writing user base, has provided GM Pens International the largest knowledge base when it comes to writing instruments compared to any other countries in the world.
About G.M. Pens International Pvt Ltd:
G.M. Pens International has been a pioneer in the Indian writing industry for the last 20 years, bringing renowned brands from across the world in collaboration with global giants such as Schneider and Dokumental from Germany and Mikuni from Japan; in the form of alliances and partnerships. The company has set a benchmark world over for the cutting-edge technological breakthroughs such as fluid ink and liquid ink, which remain in demand even to this day. With an identity fostered with a great focus on research and development, seeking innovative solutions; G.M. Pens International today is considered India's finest and leading manufacturing company.
For more information, please visit: http://www.roritoworld.com/
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Gayatri Shanker
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