MUMBAI, January 20, 2016 /PRNewswire/ --
Modular kitchen specialist SleekWorld, the first to introduce the concept of modular kitchens in India, has won the Gold in the category "Modular Kitchen Fittings", in the Reader's Digest Trusted Brand Survey 2015, India. The research was carried on by an independent board, TNS, which based its results solely on the several thousand consumer votes it gathered from across the country. This further ensures that the recognition that Sleek receives is unmatched in integrity and accuracy.
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About the Survey
The Reader's Digest Trusted Brand Awards steps into its seventeenth year this time, wherein votes are carried out across Asia, in locations including Hong Kong, China, India, Philippines, Malaysia, Thailand, Taiwan and Singapore. The award has duly established its authority as a premiere consumer based measure for customer preference. The recognition of SleekWorld was published in the June 2015 issue of Reader's Digest and Sleek International Pvt. Ltd. was felicitated in an event organized in September 2015.
The annual survey asks Indian respondents to list their 'most trusted brand' based upon its quality, value, social responsibility, innovation, trustworthiness, and delivering to customer needs. It is to be noted that no brand name is suggested in the questionnaire and the customers are free to identify a brand that feel the "most deserving". The category winners are subsequently determined by multiplying the final votes to the average score received in each category.
The Reader's Digest is one among the several awards Sleek has received. In 2012, the kitchen brand was awarded the 'Retailer of the Year' by the Indian Kitchen Congress and also the 'Most Preferred Brand Kitchen Retailer' by the Home Congress in the same year. In 2013, Sleek stepped big when Asian Paints brought a 51% stake with Sleek International, further showcasing the trust that people lay on the brand.
About Sleek International Pvt. Ltd.
Sleek International Private Limited has been a kitchen brand that has maintained a prominent place in the Indian market since 1993. What started with steel wire baskets is all set to become the leading brand in the modular kitchen market. Since 2000 the company started importing chimneys, utility shelves, ovens, hobs and other hardware. It was also the launch pad to the modular kitchen trend in India.
In 2008, Sleek went on to tie up with some of the most powerful international brands including Sige, Grass, Terim and Technoinox to bring the best contemporary kitchen designs to the Indian market. The company subsequently received its coveted ISO 9001-2008 certification by 2009. Sleek has also received rave reviews from critics and customers alike for its designs and competitively priced modular kitchens offering incredible value.
In 2014, Sleek took to the international market with an exclusive showroom in Dubai. More locations are due in Sri Lanka and Tanzania.
The journey of Sleek suggests a great passion, perseverance and innovation. The Reader's Digest Awards for the 'Most Trusted Brand' in the 'Modular Kitchen Fittings' category is certainly a recognition that will encourage the brand to continue its offerings.
Media Contact:
Viral Desai
[email protected]
+91-22-64527616
General Manager - Retail Projects & eBusiness
Sleek International Pvt. Ltd.
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