AIMAZING Journey: Honor and VisitBritain Launch Worldwide Photo Competition
LONDON, June 4, 2018 /PRNewswire/ -- Honor, a leading smartphone e-brand, today launched a worldwide photo competition #AIMAZING Journey with VisitBritain, encouraging a young generation of adventure seekers to share pictures of their favorite travel destinations.
The partnership between Honor and VisitBritain is the latest announcement since the global launch of the Honor 10 in London on 15 May, 2018, when Honor launched its #AIMAZING Journey, from June to August, inviting every Honor user to share their life experiences online.
The journey begins in Britain today, when Honor fans will be encouraged to share their favorite travel experiences on the Honor Global Facebook page and the HiHonor competition website with their Honor phones. Britain is the first stop of the competition before it embarks on a round-the-world trip, calling at a new destination every fortnight, including United Arab Emirates, Russia, France, Germany and Finland.
At the same time, VisitBritain's latest global campaign, 'I Travel For...' also explores people's passions for travel, and showcases the best places to visit in Britain. The two campaigns complement one another in this joint competition which calls on people to share their best travel experiences using their smartphone.
As the leading e-brand for digital natives, Honor values its young and trendsetting fans. To this end, Honor is committed to creating experiences with them and for them, and with this competition Honor is offering participants a chance to receive a voucher towards their next holiday getaway.
"Honor fans are an inspiration to our brand worldwide. That's why we work hard to co-create lifestyle experiences for them," said George Zhao, President of Honor. "With this competition, we hope to offer a once in a lifetime holiday experience to a younger generation of smartphone users and learn about their favorite destinations, how they travel and what they love to do when they get there. We chose Britain to launch the Honor 10 and for the first stage of this competition, because it is one of the world's top tourist destinations. There is nowhere else you can experience so much in one place."
VisitBritain Chief Executive Sally Balcombe said: "We want the UK to be the destination of choice for visitors from China and this competition is a perfect opportunity for free-spirited and spontaneous adventure seekers to show the world their favorite moments in Britain using their smartphone."
The launch of the Honor 10, Honor's flagship smartphone for 2018, revealed two major ground-breaking and industry leading smartphone technologies to consumers. The first was the advanced AI 2.0 technology, applied chiefly to the smartphone's dual-lens camera. Second, was the Honor 10 CMF[1] design, a 3D glass back with a stunning nano-scale optical coating composed of 15 layers of shimmering color.
Honor 10 has recorded a sales volume at over 1 million, after only one month of its initial launch in China and one week after the global launch in London. With a unique Internet-powered business model, unrivaled product, and unbeatable value, Honor has taken its successful business model from China to the global market. As George Zhao announced at a launch event in London last December, Honor aims to become a top-five smartphone brand by 2020.
| [1] Color, Manufacturing, Finish (CMF) in industrial design |
About Honor
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
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