Launches Original Online Video Series: " What's Cooking?"

#1 Food Site Celebrates 13th Anniversary with Expanded Video Content on

Jul 29, 2010, 09:40 ET from

SEATTLE, July 29 /PRNewswire/ --, a Reader's Digest Association (RDA) brand and the world's #1 food site and largest food community, today announced the premiere of its first original web series, " What's Cooking?" The new video webisodes take viewers into the kitchens of home cooks across America to discover the tips, tricks and stories behind America's best-loved recipes.

The first " What's Cooking?" webisode premieres today at 11 a.m. PST on, with new videos posted at the same time every Thursday. The season includes 26 webisodes ranging in length from 4-8 minutes each, with the first stops in Seattle, Portland and New Jersey. Allrecipes will host a live chat session on during the season premiere with Michael Ketchum, the show's host and Jonae Steinman, the first home cook featured on the show.

Continuing to expand its video content, Allrecipes today also announced a partnership with Rouxbe, the leading online cooking school. More than 150 Rouxbe how-to videos are now available on, and will soon be added to To celebrate the launch, Allrecipes is sponsoring a complimentary 14-day enrollment in the Rouxbe Cooking School; giving Allrecipes cooks access to all of Rouxbe's self-paced, online video cooking lessons, instructional video recipes, and personalized chef support. For additional information, or to sign up for the free trial, visit the Rouxbe Cooking School Signup Page.

"This month marks Allrecipes' 13th anniversary, and we are thrilled to begin this next year by showcasing our talented and passionate community members through our new web series," said Lisa Sharples, president of "Allrecipes is committed to offering innovative and informative video resources for our engaged audience of home cooks."

About Allrecipes, the world's largest food site, receives 434 million annual visits from home cooks who discover and share food experiences through recipes, reviews, photos, profiles, and blog posts. For 13 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions, and practical cooking tips. Allrecipes has 16 localized international sites providing insights into the kitchens and cooking passions of home cooks in 21 countries around the world. Allrecipes is part of Food & Entertaining @ RDA, a division of The Reader's Digest Association, Inc. For additional information regarding Allrecipes, please visit

About Reader's Digest Association, Inc.

RDA is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. The company builds multi-platform communities based on branded content. With offices in 43 countries, it reaches a customer base of 130 million in 78 countries. It publishes 90 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 78 branded websites and sells 40 million books, music and video products across the world each year. Further information about the company can be found at

About Rouxbe

Rouxbe (roo-bee) Cooking School is the world's leading online cooking school. Unlike standard recipe websites, Rouxbe guides home chefs of any level through the same curriculum and learning process used by culinary schools around the world by following a simple three-step process: learn fundamental cooking skills, practice with recipes, and get feedback and support. Created by professional chef instructors, the website features nearly 1,000 high-definition, close-up videos that teach the fundamental skills, techniques and concepts to help home chefs of any level become better and more confident cooks. To see what's cooking at Rouxbe, visit


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