Bemz launches "Loose Fit - Urban', a new style of unique, contemporary slipcovers for IKEA furniture

STOCKHOLM, Nov. 29, 2011 /PRNewswire/ -- Bemz (www.bemz.com), the Swedish company that allows customers to personalize their IKEA sofas and chairs announced the addition of  "Loose Fit – Urban" 100% washed linen slipcovers to the successful Loose Fit range. The "Loose Fit – Urban" style will be available as slipcovers on the Bemz website for the Karlanda, Karlstad, Klippan, Henriksdal, Nils, Klappsta and Kivik furniture ranges beginning early 2012.

The Urban look is characterized by an edgier, more metropolitan influence in contrast to its kinder rural counterpart, the "Loose Fit – Country Style".  Bemz's new slipcovers take their cues from the latest in interior design trends: subdued and elegant with a sophisticated, slightly looser fit. The seams are purposely apparent, with every aspect of the cover cut and sewn by hand using extreme precision and care.

"The Loose Fit collection allows our customers to transform an IKEA sofa using both color and form in an exciting way," says Lesley Pennington, CEO and founder of Bemz. "It will be great to see how the Bemz fans adopt this new urban look and make it their own."

The Loose fit collection, now consisting of the Urban and the popular Country styles, are manufactured using exclusive Rosendal Pure Washed linen from Belgium, a country with a centuries-old tradition of flax cultivation and processing. The fabric is pre-washed to give it that soft, vintage-like, wrinkled look. The slipcovers are available in a variety of colors: Absolute White, Soft White, Unbleached, Medium Grey, Brown, Sage and Lavender. With the latest additions, there are over 180 fabrics to choose from on the Bemz website.

All Bemz covers are made of natural textiles that are both durable and machine washable. And, Bemz offers a flat $20 shipping rate for all orders to the United States and Canada. To learn more or order your own designer cover, visit www.bemz.com. Personalization is merely a click away.

Useful links:  A wide selection of camera-ready artwork is available here: https://picasaweb.google.com/106043097254162717514/LooseFitUrbanNovember222011

About Bemz:

Canadian expat Lesley Pennington founded Bemz in 2004. By the following year, designer covers for IKEA sofas and armchairs were being made for customers worldwide. Bemz fabrics are specially chosen for their high quality, natural materials and all Bemz textile products are machine washable. They can be purchased via www.bemz.com, where free fabric samples of favourites can also be ordered. In December 2009, Bemz opened an Inspiration Store at Odengatan 22, in Stockholm –a store and an inspiration workshop in one. Bemz offers a wide variety of custom fabrics including in-house designs and collections from well-known designers such as British Designers Guild, Finnish Marimekko, Swedish Bantie and Lisa Bengtsson, ensuring great variety and choice. All products, fabrics and covers can be mixed and matched freely to create a completely individual look. In 2011, the range was extended to include bedroom products.

SOURCE Bemz