France Asks "What's Your Vineyard Style?"

NEW YORK, Sept. 4, 2012 /PRNewswire/ -- Atout France–the France Tourism Development Agency is putting French vineyards in the spotlight through a huge online campaign in partnership with its Wine Tourism Promotion Club, which encompasses 17 wine regions. Other campaign partners include the French Ministry of Agriculture and VBT, a tour operator offering walking and biking tours.

For this campaign, Atout France is highlighting seven of France's major wine regions: Champagne, Burgundy, Aquitaine, Rhone Valley, Alsace, Macon and Midi-Pyrenees. Participants are able to take the quiz "What's Your Vineyard Style?" to form their ideal vacation itinerary by choosing between preferences like cities or countryside and Beef Bourguignon or Salmon Tartare. After completing the quiz, each person will be matched to a particular wine region based on their answers. Participants also have access to special deals, itineraries and trip ideas based on their matching wine region.

Completing the quiz will also enter participants for a chance to win a six-night trip for two to the Bordeaux wine region. The contest will be active through December 31, 2012.

Approximately 7 million people will be reached through this online campaign, including subscribers of The New York Times, the Travel Channel, Smithsonian Magazine, Fodor's and Atout France's consumer newsletter.

To view the "What's Your Vineyard Style?" campaign and contest, click here. 

About Atout France-the France Tourism Development Agency
Atout France is a government agency whose role is to promote and develop France's tourism sector as a whole. As the French government's sole operator regarding the promotion of all aspects of tourism in France, Atout France provides information to the general public and services and events for tourism professionals. The agency works in partnership with public and private organizations and companies involved in the tourism industry, i.e. over 1100 members representing the whole spectrum of France's tourism sector. Its network is made up of 350 people working in 33 offices in 28 countries. See our press corner for the latest news on travel to France.

SOURCE Atout France