Gerber Childrenswear's Newest Innovation Perfected by Moms: Gerber® "It's A Snap!" All-in-One Reusable Cloth Diaper

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May 01, 2017, 08:00 ET

GREENVILLE, S.C., May 1, 2017 /PRNewswire/ -- Gerber Childrenswear LLC is excited to announce their launch of Gerber^® It's a Snap! All-in-One Reusable Cloth Diaper for babies on ecommerce sites including Gerberchildrenswear.com, Amazon and Walmart.

The reusable diaper has been awarded the Parent-Tested Parent-Approved (PTPA) Winner's Seal of Approval. Consumers looking for high-quality products and services can be rest assured when they see the PTPA Winner's Seal, it is evidence of a products excellence from having been evaluated by unbiased parent testers.

A Performance Product offering Convenience, Cost-Savings and the Comfort of Cotton

"As an industry leader in children's apparel, we are excited to be recognized with the Seal of Approval from PTPA Media Inc.," said Jeanne Dullea, Senior Vice President of Business Development/Marketing. We're so pleased that the parent testers loved our It's a Snap! All-in-One Reusable Cloth Diaper. It's a good feeling to know that all the hard work and dedication put into this innovative product translates to positive feedback from parents."

Aligning with Gerber Childrenswear's commitment to provide quality yet functional products, this one-size, snap closure diaper combines the trim fit of disposable diapers with the benefits of cloth. The innovative diaper delivers on key features cloth diapering moms are looking for at a value price:

Easy-on/easy-off design provides a secure fit that helps to minimize leaks.
Simple, It's a Snap! snap closure adjusts to fit babies 8 lbs. to 30 lbs.
100% cotton liner with soft-dry technology wicks away moisture to keep babies dry and comfortable all day and night.
Patent-pending elasticized inner waist and leg openings offer protection against leakage.
Gussets on the leg openings provide additional leakage protection.
Two sizes of reusable diaper inserts easily slide into the inner pocket of the diaper or lay on top of lining for added protection and absorbency.
Waterproof outer cover keeps clothes dry.
Easy to wash and dry for added convenience.
Available in 4 colors: sage, blue, orange and pink
Complete line includes 3-piece starter set (1 diaper, 1 small insert and 1 large insert), 2-pack diaper, 6-pack small inserts and 6-pack large inserts
Value-priced to fit any budget: starting at $13.99

"We're very excited to announce our newest, innovative cloth diaper we've developed specifically based on parent feedback," said Jeanne Dullea. "The Gerber® It's a Snap! All-in-One Reusable Cloth Diaper is washable and reusable. Parents love our diaper because it has all the features they're looking for - comfortable, sustainable and affordable."

About Gerber Childrenswear:
Gerber Childrenswear LLC is a leading socially responsible marketer of children's everyday basic / fashion / active wear apparel and related products which it offers under some of the world's trusted brands. Licensed brands include our flagship brand, Gerber^®, as well as Jockey^®, NFL^®, Disney^® and New Balance^®. Proprietary brands include Onesies^® brand, Just Born^®, Cuddle Time^® and Always Baby^®. The company sells layette, sleepwear, playwear, active wear, undergarments, accessories, hosiery, bibs/burp cloths, bath, bedding and cloth diapers to all channels of distribution. For additional information about the company, please visit www.Gerberchildrenswear.com. Media Contact: Jeanne Dullea, Sr. VP Business Development, Gerber Childrenswear LLC, [email protected]