Marware Now Shipping Four Innovative Cases for New Kindle Fire HD 7" - Continues Successful 'Made for Kindle'partnership with

All Four Kindle Fire HD 7" Cases Available in a Variety of Colors and Now Shipping - Three Cases Feature Integrated Sleep/Wake Lid Functionality

Sep 10, 2012, 11:56 ET from Marware, Inc.

HOLLYWOOD, Fla., Sept. 10, 2012 /PRNewswire/ -- Marware®, renowned designer of innovative accessories that enhance the performance of mobile devices, announced today the immediate availability on and of four new cases for the highly anticipated Kindle Fire HD 7" launched by Amazon last week. The Axis, MicroShell Folio, Vibe and EcoVue come in a variety of colors and are 'Made for Kindle' certified. The new Kindle Fire HD 7" is the successor to Amazon's popular Kindle Fire. The Kindle Fire HD 7" features two Wi-Fi antennas, and an IPS 1920x1200 resolution screen. Amazon also announced a larger Kindle Fire HD 8.9" as well as a new Kindle Paperwhite e-Reader, which features a front lit, higher resolution screen.  Marware will be producing cases for the Kindle Fire HD 8.9". All of Marware's current Kindle/Kindle Touch folio cases are fully compatible with the new Kindle Paperwhite device.

"We take great pride in how popular our Kindle cases are and we're excited to continue our tradition of excellence with this new lineup for the Kindle Fire HD 7"," said Stephen Heaven, Director of Product Development at Marware. "Our products are more than just cases or accessories; they enhance the performance of the Kindle Fire HD 7" so that our customers can enjoy their device at home or on the go. We looked at our top-selling Kindle Fire cases and figured out ways we could make them even better. These new cases are the perfect blend of function, design and protection. They look good, perform flawlessly, and offer sturdy protection. It is a source of great pride to be the number one name in Kindle accessories, and we worked tirelessly to develop new products that we hope will keep us in that position."

The Axis, Vibe, and EcoVue Kindle Fire HD 7" cases feature an automatic sleep/wake lid that turns the device on and off. Sleep/wake is a new function for the Kindle Fire HD 7" intended to conserve battery life for longer user operation. The Axis and EcoVue cases also feature a built-in hand strap that allows the user to securely grasp and maneuver the device with one hand. Each Marware case comes with a one-year warranty.

Marware Axis Kindle Fire HD 7" Case - $44.99 USD MSRP in Black, Charcoal, Pink, Orange & Green

  • Rotates Kindle Fire HD 7" 90 degrees for three vertical and three horizontal viewing angles
  • High-quality genuine leather folio includes an interior hand strap and sleep/wake lid

Marware MicroShell Folio Kindle Fire HD 7" Case - $34.99 USD MSRP in Black, Silver, Orange, Pink & Purple

  • Stands Kindle Fire HD 7" for hands-free viewing
  • Lightweight polycarbonate back shell fused to protective folio lid

Marware Vibe Kindle Fire HD 7" Case – $24.99 USD MSRP in Black, Red, Orange & Purple

  • Stands Kindle Fire HD 7" in virtually any viewing angle
  • Automatic sleep/wake lid

Marware EcoVue Kindle Fire HD 7" Case - $34.99 USD MSRP in Black, Charcoal & Purple

  • 100% genuine RoHS eco-leather exterior
  • Stands Kindle Fire HD 7" in four hands-free viewing angles and features a sleep/wake lid

In addition to these four new cases, Marware also offers other accessories for the Kindle owner. The Anti-Scratch Screen Protector Kit for the Kindle Fire HD 7" ($14.99 USD MSRP) features three ultra-precise fit protector films, a cleaning cloth and an applicator card. The 'Made for Kindle' UpSurge Mini Speaker ($29.99 USD MSRP) delivers crisp, size-defying sound in the palm of your hand. This surprisingly powerful portable speaker is available in Black, Blue and Pink. The ultra-responsive Marware Stylus ($14.99 USD MSRP) provides a smooth, pen-like writing experience and comes in five eye-catching colors: Black, Orange, Pink, Yellow and Purple. For more information about these stylish and multi-functional accessories for the Kindle Fire HD 7", please visit

About Marware:
Marware, Inc. is an independently owned, U.S. based corporation that designs and manufactures innovative mobile device accessories that enhance the user experience. Deeply rooted in the South Florida culture, Marware captures inspiration from the community's refined, idyllic lifestyle. Founded in 1993, Marware has evolved along with the industry to meet the demands of the mobile community with products that provide the perfect balance of style and functionality, thus enhancing the lifestyle of our customers. Leading a wave of responsibility, we've remained committed to national charities, community development and academic programs including our own Marware Montessori Academy for children. We are also one of the leaders in environmentally-safe manufacturing procedures, resulting in our line of eco-friendly accessories. Marware embraces and drives change in the industry through continuous improvement in everything we do. For more information, visit Kindle and the Made for Kindle logo are trademarks of, Inc. or its affiliates.

SOURCE Marware, Inc.