Newegg Virtually Sweeps Computer Shopper's "2011 Shopper's Choice Awards" and Launches Major Branding Initiative to Reach Mainstream Consumers

CITY OF INDUSTRY, Calif., June 9, 2011 /PRNewswire/ -- Newegg Inc., the largest pure-play technology focused retailer online, is proud to announce that it has once again received the highest honor of "Best Overall Online Store to Buy Tech" in Computer Shopper magazine's "2011 Shopper's Choice Awards" reader survey (http://computershopper.com/feature/the-2011-shoppers-choice-awards). In addition to bestowing this top-place recognition on Newegg, Computer Shopper readers also honored Newegg with a virtual "sweep" of six "Best Place" awards in the eight major award categories. Newegg also earned  "Best Place to Buy Desktop PCs," "Best Place to Buy Laptops," "Best Place to Buy PC Components and Upgrades," "Best Place to Buy Peripherals" and "Best Place to Buy Printers." For the two remaining categories, Newegg was the first runner-up ("Best Place to Buy Consumer Electronics" and "Best Place to Buy Software.")

The prestigious Computer Shopper honors come at a time when Newegg is in the midst of launching a major consumer outreach and branding campaign, aimed at reaching an even broader base of consumers, beyond those interested mainly in high-tech products. The multi-tiered branding initiative, which will include an extensive TV ad component as well as vigorous online outreach, is being developed and executed in alliance with Goodness Mfg., Newegg's agency of record for the campaign.

"Take it from a Geek": New Consumer Outreach Initiative

Newegg's creative new branding campaign features both national and cable TV ads (www.newegg.com/geek) as well as web-based advertising. It centers on the main campaign slogan "Take it from a Geek" and includes reinforcing taglines such as "Buy with Geek-like confidence" and "See why 32,000 geeks bought this camera from us." The aim of the branding initiative is to underscore the fact that Newegg has been a premier destination for self-proclaimed tech-oriented "geeks" for years and is now expanding its many quality offerings to include a broad selection of general consumer goods such as furniture, household items, clothing, office supplies and personal care products.

Bernard Luthi, Newegg vice president of marketing, web management and customer service, noted: "Newegg is delighted and honored to receive such a stellar complement of top awards this year from Computer Shopper readers. After years of growth and success in establishing clear leadership and a loyal following in online retail, we are now expanding our acclaimed customer-centric model to an even broader audience, and reaching out to consumers with our message of premium quality customer service, industry-leading prices, fast shipping and vast product selection. As we launch our extensive new branding campaign, we look forward to continue to grow our business as we reach a broad base of new consumers and significantly expand our product selection."

About Newegg Inc.

Newegg Inc. is the second-largest online-only retailer in the United States. It owns and operates Newegg.com (www.newegg.com) which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 14 million registered users and offers customers a comprehensive selection of the latest consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California.

About Computer Shopper

ComputerShopper.com is the trusted destination for millions of consumers making purchasing decisions about technology products and the best places to buy them. Reaching consumers at a critical point in the purchasing process, the site, through its highly respected editorial content and comparison shopping tools, helps them research, compare, recommend and purchase over $173 million of tech products per year.

SOURCE Newegg Inc.