Newstex Releases "The Publisher's Guide to Mobile and Tablet Development" Ebook

PALM BEACH GARDENS, Fla., April 4, 2013 /PRNewswire/ -- Newstex has released "The Publisher's Guide to Mobile and Tablet Development," an ebook licensed under the Creative Commons Attribution License making it available for free download and unlimited sharing. The ebook examines current trends in the mobile industry and how those trends affect publishers' efforts to deliver content to mobile audiences.

Author Barry Graubart, President of Content Matters LLC, explains, "Whether you're a B2B information service, a specialized newsletter, a news provider, or a consumer magazine, there are some fundamental things that will drive your strategy once you peel away the layers of hype that surround the mobile space. This ebook simplifies the process of developing a mobile and tablet strategy by providing context for the various decisions publishers need to make."

The free ebook includes tablet app case studies from PR Newswire and LexisNexis within 12 chapters that cover subjects such as:

• Mobile content business models
• Platforms and devices
• Native apps, the mobile web, and Hybrid approaches
• The elements of a great app
• Marketing an app
• Measuring success

"Mobile and tablet app development is challenging for publishers," says Newstex President Larry Schwartz. "Newstex has been developing mobile and tablet apps for publishers for years, and we understand those challenges. This ebook should clarify some of the strategic decisions that publishers need to make during the development process."

The Newstex Enterprise Mobile Platform enables rapid deployment of new publisher apps featuring full-text search, real-time story delivery, push-notification, account synchronizations, advanced permissions, and detailed user analytics. Learn more on the Newstex website (http://www.newstex.com). The free ebook is available for download at http://bit.ly/newstex-mobile.

About Newstex
Newstex LLC (www.newstex.com) editorially selects Authoritative Content producers from offline and online sources (including thousands of top newspapers, publications, experts, professionals, government officials, companies, and more), enhances that content to make it easier to find relevant information, and delivers that content through respected content distributors and mobile applications to end-users in professional fields such as journalism, business, academia, law, government, and more. Newstex provides content from leading news and blog organizations (such as The Next Web, Gawker, Above the Law, The Huffington Post, Talking Points Memo, 24/7 Wall St., The National Law Review, ProPublica, and The Business Insider), and popular Twitter publishers. Newstex also develops and operates mobile apps for companies like LexisNexis, PR Newswire, and CQ Roll Call.

Since the company's inception in 2004, Newstex has been recognized for its innovation and contributions through numerous digital media and content awards and has been named to the EContent 100 list of companies that matter most in the digital content industry for seven consecutive years. For more information, visit the Newstex site at www.newstex.com and the Newstex blog at newstex.com/newstexblog.

Media Inquiries                                      
Susan Gunelius
President & CEO
KeySplash Creative, Inc.
(352) 552-2371 
[email protected]

SOURCE Newstex