Rockin' Refuel Launches Nationwide Search for the Most "Rockin'" Team

PHOENIX, March 10, 2011 /PRNewswire/ -- Calling all sideline parents, sports fans and athletes – your favorite youth or high school sports team could win the chance to elevate their game to the next level, thanks to Rockin' Refuel, protein-fortified chocolate milk, and the natural sports recovery beverage. In conjunction with ESPN college basketball analyst Jay Bilas, the brand is launching a nationwide search for the "Most Rockin" team. One lucky youth or high school sports team will win a fantasy camp training weekend with the pros at St. Vincent Sports Performance, a premier sports performance facility that has trained more than 300 professional and Olympic athletes.

"In my experience as a coach, a sports analyst and a dad, I have the opportunity to see teams of all kinds as they train and compete," said Jay Bilas, ESPN analyst and Rockin' Refuel spokesman. "What separates the good from the great is not necessarily raw athletic talent, it's also dedication, discipline and training regimen."  Bilas will lend his sports expertise to help select the winning team.

Visit RockinRefuel.com to enter your favorite youth or high school team – whether you're a fan or player – and share why your team deserves to train with the pros. The contest is open to athletes 14-18 years old who participate in any type of team sport.  

The experts at St. Vincent Sports Performance will put the winning team through a training regimen worthy of Olympic stars and professional standouts. From performance training including strength, conditioning, mobility and agility workouts, to sports nutrition counseling and sessions on mental toughness – the fantasy camp is sure to escalate the team to the next level. "Our comprehensive approach to sports training is top-notch, and equally important to how we train is how we teach our clients how to refuel after a workout," said Lindsay Langford, MS, RD, CCSD, sports nutrition expert at St. Vincent. "We are happy to partner with Rockin Refuel, the premier muscle recovery beverage we provide our top athletes."

The Ultimate Discovery In Muscle Recovery

Rockin' Refuel is a first-of-its'-kind natural protein-fortified, low-fat chocolate milk that helps athletes' muscles recover after exercise. It has 20 grams of protein to refuel athletes with the great taste and essential nutrients only 100 percent real milk can provide.  With naturally-occurring electrolytes, it is also an excellent source of nine essential nutrients your body needs, including calcium, vitamin D and potassium.

"One stand-out feature of Rockin' Refuel is its naturally occurring 2:1 carbohydrate to protein ratio, which is ideal for muscle recovery," said Langford. "It's a natural and wholesome sports recovery beverage that we feel great about serving to our athletes."

Available in chocolate, strawberry and vanilla, the 12 oz. on-the-go bottles retail for the suggested retail prize of $1.59 and are available in major retail and convenience store locations. The brand recently launched a great-tasting 11-oz., shelf-stable variety which can be ordered online. It's 100% real milk, and athletes can simply chill before enjoying.

How to Enter

Enter your favorite youth sports team, and tell us why the team "rocks." Entries can cover topics such as proving the true meaning of teamwork, beating the odds consistently, crushing the competition, the team's fuel up and cool down routine, or why the team would benefit from the training camp. Entries can be submitted online at www.rockinrefuel.com/contest. And be sure to include a photo of the team.

While online, be sure to "like" Rockin Refuel on Facebook. There you'll find athletic training tips, the latest news and sports nutrition advice. In addition, for every Facebook "Like" Rockin' Refuel will donate one dollar to Coaches Vs. Cancer (up to $25,000), a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches.

For more information, or to purchase Rockin' Refuel visit www.rockinrefuel.com.

About Shamrock Farms: Shamrock Farms, one of the largest family-owned dairies in the country, produces and distributes traditional and organic farm-fresh milk throughout the country, including at all 22,000 SUBWAY Restaurants nationwide. In its home state of Arizona, Shamrock Farms also distributes whipping cream, sour cream, cottage cheese, ice cream and frozen novelties. Shamrock Farms, which has its own farm hosting a herd of more than 10,000 cows, is a division of Shamrock Foods Company, a family owned-and-operated business founded in 1922 in Tucson, Arizona. For more information, visit www.shamrockfarms.net.

About St. Vincent Sports Performance: A worldwide destination for elite athlete training, the St. Vincent Sports Performance staff has over 125 years of combined experience in supporting world-class athletes.  In addition to 47 nationally-certified athletic trainers and 12 certified strength and conditioning specialists, they also have two licensed sports psychologists and a registered dietician/sports nutritionist on staff.   The first and largest hospital-based program of its kind in the United States, St. Vincent Sports Performance also includes 19 physicians on staff.  Together they have trained athletes at every level from the NFL and NBA, to Olympians, to college athletes preparing for the NFL and NBA drafts.

SOURCE Shamrock Farms Rockin' Refuel