Stauer Announces $14 Jewelry Gift Ideas To Celebrate "The Official Price of Valentine's Day"

Feb 06, 2013, 10:53 ET from Stauer

RICHMOND, Va., Feb. 6, 2013 /PRNewswire/ -- Romance can be expensive. According to the U.S. Bureau of Labor Statistics, the costs of popular Valentine's Day gifts have risen substantially over the last 10 years. While that trend continues to climb, one luxury retailer is determined to reverse the price increase.  Stauer ( is now offering a selection of romantic jewelry for a special offer of only $14 which Stauer is calling, "The Official Price of Valentine's Day."


"I like to think of it as romance without repercussions," said Mike Bisceglia, president of Stauer. "Valentine's Day is stressful for guys. They want to do it right, but they also have to stick to a budget. They need a bargain, but they don't want to seem cheap. The $14 price makes it all possible."

Based on the math, men could use the help. Recent numbers from the U.S. Bureau of Labor Statistics show that the cost of traditional romantic gifts has climbed steadily since 2002. The cost of dining out has increased by approximately 28% and candy is up 34%. The Society of American Florists has noted the average cost of one dozen roses is $60 with most people spending closer to $80 on a sweetheart's bouquet.

Last year, the National Retail Federation calculated that Americans were on track to spend an average of $126.12 on Valentine's Day gifts (the highest number in the history of the survey). Whatever the final total, Bisceglia hopes that Stauer's "Official Price of Valentine's Day" helps make an impact for less.

"We've chosen some timeless classics and drastically cut the prices for the holiday," said Bisceglia. "You'll find stunning lab-created rubies and pink cultured pearls as well as some non-traditional pieces like our Gold-Finished Serpentine Cuff and the truly unique Agate Earrings."

For a complete look at the "Official Price of Valentine's Day" collection, visit  This offer ends on February 14th.  Orders must be placed by February 10th for guaranteed delivery by Valentine's Day.  Call 800-859-1843 to order. 

Founded in 2005, Stauer is one of the largest direct retailers of jewelry, watches and accessories in the United States with annualized sales over $200 million. To see these Stauer pieces and more, visit


Andrea Pass

Steinreich Communications

(201) 498-1600