The American Kennel Club Launches National Marketing Campaign "If It Barks, It's AKC"
"If it quacks, moos, or meows, we can't help you. But if it barks, it's AKC."
NEW YORK, March 12, 2020 /PRNewswire/ -- The American Kennel Club is excited to launch its first ever nationwide digital brand marketing campaign "If It Barks, It's AKC." Catered to the dog-loving public, the campaign is based around AKC's 135 years of dog expertise and the desire to share this knowledge with all dog owners and lovers to help them create a long, happy life with their canine best friend.
Dog ownership is a lifestyle and it is full of important choices. Whether someone needs help deciding on the right breed for their life and family or trying to figure out why their Aussie gets the zoomies, the AKC has the answers, because we're dog people, too--and we have the expert knowledge, advice, resources, and support every dog owner needs, whether your canine companion is wonderfully purebred or perfectly mixed. Simply put, we get it.
The purpose of the campaign, developed with digital marketing agency Media Cause, is to connect with a broader audience and move them past the public perception that the AKC is only for "show dogs" using a mixture of humor and education. The organization's in-depth and accurate knowledge can enhance and strengthen the bond between dogs and their owners. From training, to behavior, to health, to sports, and much more, regardless of the breed, the answers are easily accessible on one trusted source, AKC.org.
"Over the years, there have been a lot of misperceptions about who the AKC is as an organization," says Kirsten Bahlke, Vice President of Consumer Demand, AKC. "However, education, responsible dog ownership, and helping people and their pups live their best lives together is really at the core of who we are, and what we do. We believe in the power of the human-canine bond, and we want to foster it in every way possible."
She adds, "We did the research to identify where dog owners tend to need the most help, and overall, people seem to struggle in a few prominent areas. Figuring out what kind of dog is right for their lifestyle--not just deciding based on what's cute, but based on each breed's unique activity needs, coat type--decoding strange dog behaviors, and pretty much anything and everything about training, health, and wellness."
The campaign is set to run across OTT (over-the-top channels ex: HULU), digital media, print media, social media, audio, and streaming channels starting on March 12, 2020.
For more information on the campaign or to get all of your dog questions answered, visit AKC.org.
About the American Kennel Club
Founded in 1884, the American Kennel Club is a not-for-profit organization, which maintains the largest registry of purebred dogs in the world and oversees the sport of purebred dogs in the United States. The AKC is dedicated to upholding the integrity of its registry, promoting the sport of purebred dogs and breeding for type and function. Along with its more than 5,000 licensed and member clubs and its affiliated organizations, the AKC advocates for the purebred dog as a family companion, advances canine health and well-being, works to protect the rights of all dog owners and promotes responsible dog ownership. More than 22,000 competitions for AKC-registered purebred dogs are held under AKC rules and regulations each year including conformation, agility, obedience, rally, tracking, herding, lure coursing, coonhound events, hunt tests, field and earthdog tests. Affiliate AKC organizations include the AKC Humane Fund, AKC Canine Health Foundation, AKC Reunite and the AKC Museum of the Dog. For more information, visit www.akc.org.
AKC, American Kennel Club, the American Kennel Club seal and design, and all associated marks and logos are trademarks, registered trademarks and service marks of The American Kennel Club, Inc.
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SOURCE American Kennel Club
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