THE GENIUS OF PLAY™ MARKS DEVELOPMENTAL DISABILITIES AWARENESS MONTH WITH LAUNCH OF "LET'S PLAY - A PLAYBOOK FOR ALL ABILITIES"

NEW YORK, March 1, 2024 /PRNewswire/ -- The Genius of Play^™, a national movement spearheaded by The Toy Association^™ to raise awareness about play's vital role in child development, marked the first day of Developmental Disabilities Awareness Month today with the launch of "Let's Play – A Playbook for All Abilities." With nearly 2 in 3 U.S. parents¹ saying they consider how a toy builds specific skills when picking playthings for their kids, this free guide offers families a variety of adaptive, play-based activities to help children meet developmental milestones and promote social inclusion while having fun.

Developed in partnership with occupational therapist Antonia Llull and her MPOWERME team, and Ellen Metrick, a human factors specialist with UL Solutions, a global safety science leader & product safety testing company, the Playbook features nine play ideas that can be adapted to children's varying interests and abilities.

"From enhancing hand-eye coordination through vehicle play to encouraging phonological awareness through music-themed games, our digital playbook aims to break down barriers to play by making various skill-building activities accessible to everyone," said Adrienne Appell, executive vice president of marketing communications at The Toy Association. "Our extensive research has found that play is crucial for children's cognitive, physical, social, and emotional development. We are proud to offer this inclusive and complimentary resource to help bring play's incredible benefits to kids of all abilities."

The Playbook's simple, yet effective, activities feature step-by-step instructions, as well as "challenge boosters" for each activity to help caregivers target areas where a child might need or want an extra challenge. There are also alternative ways to play depending on physical limitations, developmental disabilities, and family schedules (i.e., adapting the activity to play in the car, during bathtime, etc.).

For example, in the activity "Act It Out," kids are invited to act out scenes in a story, encouraging them to understand and manage their feelings while stepping into the shoes of various characters. For children who are non-verbal, it can be modified to encourage the use of gestures, facial expressions, props, and Augmentative and Alternative Communication (AAC) devices (i.e., no-, low-, and high-tech devices that include the use of pictures to communicate or generate speech).

"Playfulness is a state of mind that transcends our stresses and fosters a sense of joy and well-being," said Llull. "In children, it goes further, a playful state of being also drives engagement, development, learning, and a sense of mastery. Our Playbook is a testament to the belief that play knows no bounds. It is inclusive, adaptive, and inherently enriching."

The Genius of Play's "Let's Play - A Playbook for Kids of All Abilities" is free to download online in a digital book format. For more information about The Genius of Play, visit thegeniusofplay.org.

About The Genius of Play^™ www.thegeniusofplay.org 

The Genius of Play^™ is a national movement to raise awareness of play's vital role in child development, spearheaded by The Toy Association^®. Deeply rooted in research and facts, The Genius of Play is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives. #itsmorethanplay

About The Toy Association^™ www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org

Founded in 1916, The Toy Association^™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $98.2 billion, and its roughly 900 members drive the annual $38.2 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.

As a global leader, The Toy Association produces the world-renowned Toy Fair New York and Toy Fair Dallas; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard.

¹ 2023 Toy Association survey of 1,000 U.S. parents conducted by Wakefield Research

SOURCE The Genius of Play