SOUTH SEAS ISLAND, Fla., April 25, 2017 /PRNewswire/ -- The Shipyard, one of the nation's fastest growing independent marketing firms, will deliver a keynote address today at Mediapost's "Data and Programmatic Insider's Summit." Entitled "Nature's Testing Engine," the session will be streamed via live webcast and presented by The Shipyard's Co-Chairman & Chief Tomorroist Jon Bond; and The Shipyard's President Ben Clarke.
Bond notes: "Marketers must evolve and take a page from Nature's Playbook. Natural processes that created the universe, life itself, and, of course us, are the state of the art when it comes to test and learn. Don't just adapt. Become adaptable – the alpha predator is actually the most vulnerable."
Designed to address this unique moment in advertising history, The Shipyard takes a different approach of surfacing natural processes and principles to find the way forward and navigate today's complex media environment.
"Evolutionary theories provide an extraordinarily useful roadmap," adds Ben Clarke, President at The Shipyard. "In looking at mutations in nature, we see that small incremental changes built up over time have made evolution mathematically feasible. It's not one big bang change – it's hundreds of millions of tiny changes that ultimately drive change. In that vein, marketers need to do a lot more experiments. We must innovate in small steps – with each providing value in its own right."
Clarke leads the "Engine Room" at The Shipyard, which melds data analytics with the firm's programmatic media offering. The firm has had exponential growth by leading integration of data management platforms at top marketers and using its data attribution model to fuel more efficient acquisition retention and cross selling.
"Just like nature's testing engine, The Shipyard uses data and testing to drive our convictions and build powerful acquisition programs on behalf of our clients," said Clarke.
The "Nature's Testing Engine" session will also address:
- What principles can we "borrow" from nature to give brands a shortcut to reaching the top of the marketing food chain?
- What are nature's "best practices"?
- How did our brain evolve from an amoeba in a puddle to the most complex computer in the universe?
About The Shipyard
The Shipyard is a leading, independent marketing consultancy and the world's first "marketing engineering" firm. It has experienced exponential growth since its inception in 2013 and is creating digital transformation for the world's most significant brands - where high velocity content creation meets big data, where competitive strategy meets creative and disruptive advertising.
The company was co-founded by industry veteran Rick Milenthal, who was CEO of the leading national digital agency, Engauge, now a part of Publicis Groupe; and marketing technology pioneer, Ben Clarke, who was CEO of People To My Site.
With offices in Columbus, Denver, New York City and Southern California. clients include Nationwide Insurance, Scotts Miracle Gro, In-N-Out Burger, WD-40, CO-OP Financial Services, Angie's List, Weleda and many more.
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SOURCE The Shipyard