Top Dietary Supplements Picked in "Better Nutrition's" Fourth Annual Best of Supplements Awards

Sep 20, 2011, 12:26 ET from Better Nutrition

EL SEGUNDO, Calif., Sept. 20, 2011 /PRNewswire/ -- Consumers walking into any health food store are often faced with an overwhelming array of dietary supplements to choose from. To help them make the best selection to meet their individual health needs, Better Nutrition magazine ( announces the winners of its fourth annual Best of Supplements Awards. The awards highlight 60 uniquely effective supplements from an array of companies known for producing extremely high-quality products.

"This year's winners include a number of exceptional supplements from a variety of companies including American Health, Bluebonnet, Essential Formulas, Garden of Life, Natural Factors, Natural Vitality, New Chapter, North American Herb & Spice, Solgar, and Wakunaga," notes Joanna Shaw, Group Publisher of Better Nutrition.

Choosing the best of the best from the myriad of supplements in the marketplace is not an easy task. In the past, products were divided among a range of categories such as heart health, immunity, and cognitive function. This year, the editors at Better Nutrition—along with noted health writers and experts—have picked their favorite supplements based on ingredients, uniqueness, popularity, reader feedback, and product reviews. The winners have been organized into an easy-to-use directory, creating an ultimate guide to supplements. Readers can look forward to seeing this year's Awards in the November 2011 print issue of Better Nutrition.

"November is my favorite issue of the year because I love letting readers know about high-quality products in our Best of Supplements Awards," says Nicole Brechka, Editor in Chief. "This year's award presentation was particularly rewarding because many of the winners are products we all use and love."

As a bonus, this year's Awards program will also include a listing of 40 honorable mentions that can be found online at Plus, readers can go online and enter to win a gift basket featuring the winning supplements.

The program is also extremely beneficial for both independent natural product retailers and supplement manufacturers. "Better Nutrition's Best of Supplements Awards can help increase sales by raising brand awareness and by acting as a catalyst to encourage readers to try new products," adds Shaw. "We're making it easier for our readers to do this by including a handy perforated shopping list that they can simply tear out and take with them on their next shopping trip."

According to a 2009 survey conducted by Ipsos-Public Affairs for the Council for Responsible Nutrition, Washington, D.C., 65 percent of all adults in America use supplements, translating to an estimated $25 billion in sales. With continued growth expected to be in the double digits, it's more important than ever to help manufacturers and retailers in their promotional efforts while educating shoppers about the benefits of supplementation.

"Here at Better Nutrition, we are passionate about explaining to our readers how supplements work and why they are essential to healthy living in today's world," says Brechka. "These are products that can change your life!"

About Better Nutrition: Since its founding in 1938, Better Nutrition's mission has been to responsibly inform health-food store shoppers about the latest breakthroughs in nutritional approaches to optimal health and ongoing research into vitamins, botanicals (herbs), minerals, and other supplements. Better Nutrition provides the link between the consumer reader interested in better nutrition, your independent health-food store, and the products carefully formulated by natural product companies.

Better Nutrition endorses high-quality research and sensible nutrition. The magazine does not endorse any supplements. Better Nutrition is published by Active Interest Media (, in El Segundo, California.

SOURCE Better Nutrition