LAKE FOREST, Ill. , Aug. 28, 2012 /PRNewswire/ -- Spanish Broadcasting System, Inc. (SBS) (NASDAQ: SBSA) and the Chicago Bears announced today the official Spanish radio coverage partnership with WLEY-FM-"LA LEY 107.9FM" to bring Bears football games to the Spanish radio dial.
WLEY-FM-"LA LEY 107.9FM" (http://www.laley1079.com) will become the Spanish language flagship station of the Chicago Bears with the on-air team of Jose Luis Marquez "El Pitufo" and Liz Liz "La Dama del Deporte." Liz Liz is a long time sports broadcaster, while Marquez is one of the most well-respected and tenured Spanish radio voices in Chicago.
"A singular destination for expansive Spanish radio coverage of Bears football is great for our fans and our business," said Chris Hibbs Vice President of Sales and Marketing, Chicago Bears Football Club. "We are proud to have WLEY-FM-'LA LEY 107.9FM' as our Spanish radio partner and we have tremendous amount of respect for the coverage they deliver year-round to Chicago sports fans."
Jeff Delgado WLEY-FM-"LA LEY 107.9FM" Local Sales Manager stated, "This is a natural partnership for WLEY-FM-'LA LEY 107.9FM' as we already present the majority of Bears games in our market. We are thrilled to further expand our relationship with the Bears and the NFL."
"We are excited about the relationship with The Chicago Bears and I am sure the Hispanic community appreciates the commitment the Bears are making to reach out to those whose first language is Spanish," said Donny Hudson VP of Consolidated Sales of SBS.
WLEY-FM-"LA LEY 107.9FM" will broadcast every Bears football game in 2012-2013 season
"We are thrilled to be the Spanish broadcast home of the Bears," said Berry Jasin, VP of National Sales Consolidated of SBS. "Partnering with our hometown football team makes sense for our listeners and for WLEY-FM-'LA LEY 107.9FM.' Adding sports to our line-up complements our other programming, enhances the experience for loyal fans and attracts new listeners. We could not be prouder of our association with the Chicago Bears."
WLEY-FM-"LA LEY 107.9FM" will also have a significant presence inside Soldier Field on game days, at team events throughout the year and on chicagobears.com.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.
About Chicago Bears
One of the founding franchises of the National Football League, the Chicago Bears were established in 1920 as the Decatur Staleys by legendary player, coach and owner, George Halas. The team moved to Chicago in 1921 and has gone on to win the most games in league history along with nine championships. The Bears 27 Hall of Famers is the most of any team in the NFL. In the community, the Bears strive to be leaders throughout Chicago and its suburbs by supporting initiatives focused on Education, Health and Fitness, Youth Football, and Volunteerism and Civic Involvement.
Media & Press Contact:
Vladimir Gomez, Spanish Broadcasting System, Inc., Director, Marketing and Communications (305) 644-4817, [email protected]
Mike Corbo, Chicago Bears (847) 739-5224, [email protected]
SOURCE WLEY-FM "La Ley 107.9FM"