- Cannes Lions Alert - FORWARD Joins Forces with PERFECT CROSSOVERS to Create "PERFECTLY FORWARD"
An agency specialized in branding intelligence and content anchored in the Entertainment and Art worlds with specific focus on China.
Jun 23, 2015, 04:05 ET
SHANGHAI, June 23, 2015 /PRNewswire/ -- 3 years after the creation of FORWARD in New York and Paris, the agency Co-Founders FABIEN MOREAU, ALEXANDRE SAP and LESLIE DUBEST announce the creation of a new division in Asia, in joint venture with Beijing and Paris based PERFECT CROSSOVERS, the consultancy group founded 2 years ago by renowned Curator JEROME SANS and Cultural Entrepreneur MORGAN MORRIS.
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PERFECTLY FORWARD will be managed and operated out of Shanghai by MORGAN MORRIS and ALEXANDRE SAP. The creative agency will cater to the most prestigious brands and organizations within the luxury good industry, bridging the gap for creative communication solutions between Eastern and Western worlds.
"After a great experience during the Shanghai Design Week with Jerome Sans and Perfect Crossovers, on the occasion of the grand finale of Bally's Jean Prouve traveling exhibition, we realized the potential for considerable growth opportunities as Asia is the number 1 market priority for most of our clients. Opening our offices in Asia with Perfect Crossovers, whose founders have a combined experience of over 13 years of operations within the cultural sector in China was the next natural step for our reciprocal network expansion. PERFECTLY FORWARD will open new offices in September 2015 located in the region's most vibrant and eclectic cities: Beijing and Shanghai." Says Alexandre Sap.
Founded 3 years ago by Fabien Moreau, Alexandre Sap and Leslie Dubest, FORWARD is today the agency of record of Swiss luxury fashion brand BALLY and works closely with high end brands such as Cartier, Hermes, Dom Perignon, Fendi, Mumm, Martell, Perrier Jouet, Absolut Elyx, Estee Lauder, Swarovski, Chanel or Hublot, to name a few.
Perfect Crossovers provides creative consulting services and content for brands, museums, and private entities within the cultural sector. Its clients include Swarovski, MAD architects, Faurschou Foundation, Beijing Design Week, Design Shanghai, 10 Corso Como, Marcel Wanders and Moooi, among others.
"Our clients, who are prestigious brands often headquartered in France, Italy and the UK, are frequently approaching us to develop strategic initiatives in Asia, especially in China and Japan. They are constantly looking for new solutions to win over this important market. From now on, whether they're interested in unrolling an integrated campaign or developing more specific creative endeavors - such as an artistic collaboration, a branded film, an event experience, a social media campaign or a PR activation - we can offer them the best expertise along with the best operational capabilities. Our teams can liaise seamlessly with the brand's headquarters to assume full responsibility for a seamless coordination and project execution facilitated by our teams located in our Asian, European and US offices." Adds Morgan Morris.
"We can offer our client the best of both worlds. Our combined experiences and networks from the entertainment and creative sectors from both Eastern and Western cultures is a competitive advantage that makes PERFECTLY FORWARD the best agency in the Chinese market." Concludes Alexandre Sap.
FORWARD, a branding agency specialized in strategy and content marketing anchored in the Entertainment and Art worlds, was launched 3 years ago by Fabien Moreau, Alexandre Sap and Leslie Dubest. It is structured as a micro network of entertainment marketing experts and entrepreneurs based in New York, Paris and Shanghai, combined with a powerful collective of strategic partners in all major countries and markets. The agency focuses on producing culturally relevant content and engaging campaigns that help brands connect with their target audience in a very impactful, genuine and emotional way. FORWARD has created numerous global integrated campaigns, produced entertainment-related events and activation platforms for prestigious brands and institutions. With over 15 years of experience in the entertainment industry, along with solid advertising and digital expertise and resources, FORWARD can handle the most ambitious and unique creative endeavors in the field.
ABOUT PERFECT CROSSOVERS
PERFECT CROSSOVERS is the first platform of talent for cultural communications providing a service guaranteeing the ultimate cross-pollinated experience between Asia and the rest of the world. Based in and between Paris and Beijing, it is a unique consultancy group specializing in cultural and creative industries. From market entry and artistic direction for brands and events, to art project conception and communication, PERFECT CROSSOVERS team creates added value through their visionary approach. Within online and mobile environment we are a producer and assimilator of high-end culture and lifestyle content from its conception to production, as well as distribution among various global media and print platforms. Founded in 2012 PERFECT CROSSOVERS brings together a visionary team that is a forerunner in recognition of emerging contemporary art, cultural and lifestyle trends.
ABOUT JEROME SANS
JEROME SANS is a non-traditional curator and cultural agitator who pioneered new ways to approach and discuss contemporary art. He was the former Director of the groundbreaking ULLENS CENTER FOR CONTEMPORARY ART in Beijing and Co-Founder of the acclaimed PALAIS DE TOKYO IN PARIS. Between 2006 and 2013, he was also the Global Cultural Curator for LE MERIDIEN HOTELS & RESORTS (and, in 2012, he created the French cultural magazine L'OFFICIEL ART as Creative Director and Editor-In-Chief.) He is currently Artistic Director of one of the most important urban development projects in Europe, the Lyon Rives de Saone-River. He is also the Co-Founder of Perfect Crossovers ltd, a Beijing based cultural consultancy group.
ABOUT MORGAN MORRIS
After working for top galleries and contemporary art institutions in the US and Europe, Morgan Morris has developed over the past 15-years cross-pollinated experiences through cultural event production between Europe and China. She was on the founding team for SH CONTEMPORARY, and a consultant for both PHOTO BEIJING and ART BEIJING. She worked with CINECITTA film studios as Chinese consultant for production and CCTV 6 for windows on the world as European production consultant. She also worked with the Mayor of Rome on cultural event exchanges between Rome and Beijing.
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