The Framery will bring a seamless online shopping experience for high-quality, stylish frames tailored for every face shape
DRAPER, Utah, March 19, 2025 /PRNewswire/ -- 1-800 Contacts, a leader in online vision care, today introduces The Framery at 1-800 Contacts, a new online destination for high-quality frames and lenses designed to simplify and personalize the eyewear shopping experience. The brand is reimagining how consumers shop for glasses with innovative and thoughtful features, including seamless prescription integration, virtual try-ons, and a complimentary in-home try-on program. The Framery makes it easier than ever for customers to find and love their perfect pair of eyewear by combining the affordability and unparalleled customer service that 1-800 Contacts has delivered for over 30 years in the vision space.
1-800 Contacts launches The Framery at 1-800 Contacts
"The Framery introduces a convenient way for current and new customers to shop for eyewear from the comfort of their own homes," said Phil Bienert, President of 1-800 Contacts. "We are bringing the already-established level of trusted service, convenience and personalized care from 1-800 Contacts into a new category of vision care. Our hope is that The Framery further simplifies the eyewear shopping experience and ultimately gives everyone access to premium frames without the designer markup."
By partnering directly with manufacturers and designers, The Framery delivers the best value in quality eyewear, offering hundreds of premium frames without a designer markup. Every frame includes high-quality polycarbonate lenses, with options for progressive, blue light, and sun lenses. These options are all available as part of complete prescription eyewear starting at just $79.
Customers can check out frames using the virtual try-on tool to ensure satisfaction and utilize ExpressExam by 1-800 Contacts to renew prescriptions online. As an added layer of convenience, the complimentary in-home try-on program allows the ability to choose up to four frames to test out at home, with the option to return hassle-free with a prepaid shipping label. Current 1-800 Contacts customers can access eyewear prescriptions through existing accounts with a seamless login and, in many cases, have the ability to use their stored prescriptions to purchase glasses. Additionally, The Framery offers free shipping, exchanges, and returns for 60 days, making finding the perfect pair of eyewear easy.
1-800 Contacts has challenged the status quo to champion customer choice for 30 years and now brings that same disruptive, customer-first approach to eyewear with The Framery. From launching one of the first online contact lens stores to breaking barriers in eyewear shopping, 1-800 Contacts has continued to focus on delivering convenience and value.
About The Framery at 1-800 Contacts The Framery at 1-800 Contacts is redefining the eyewear shopping experience by combining innovation, quality, and convenience. With a commitment to customer satisfaction, The Framery offers a curated collection of durable and stylish frames designed for every person, paired with quality lens options. Finding the perfect pair of glasses is made easy and accessible at The Framery. Explore the collection at theframery.com.
About 1-800 Contacts 1-800 Contacts is the original disruptor of the vision industry. The brand is well-known for efficient, high-quality, and delightful customer service and has advocated relentlessly for customers, paving the way for a new generation of DTC brands. 1-800 Contacts is the largest retailer of contact lenses and leading ocular telehealth provider in the U.S., serving over 25 million customers over the last 30 years. 1-800 Contacts is proudly headquartered outside of Salt Lake City in Draper, Utah.
About SeekWell SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago, and continue to develop innovative, disruptive products and businesses.
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