NEW YORK, Nov. 15, 2016 /PRNewswire/ -- Public Relations professionals can agree: blogs are a crucial component of any PR toolkit. In fact, blog content creation was found to be the second most important priority for communications professionals' projects in a 2016 survey. Additionally, companies that use blogs in their marketing and communications strategy generate 67 percent more leads. As an owned channel, a brand's blog can serve as a way to showcase its expertise, develop influence, engage its audiences and more. Whether you're just starting out or are in need of fresh ideas, PR Newswire has developed a guide that includes top tips, best practices and examples to help you succeed in all of your blogging adventures.
Setting the framework: Organize your blog by defining its goals, purpose and target audience.
The Dos and Don'ts of blogging: Remember to ask for help and measure your content, but also not to be too promotional or overlook the importance of visuals.
How to keep your blog fresh: Avoid your blog posts becoming redundant and disconnected with your audience by listening to your audience and revisiting your blog strategy.
Blogs can serve as an essential part of your brand's PR toolkit by establishing thought leadership, engaging audiences and directing prospects to the next step in their journey. Ensuring the success and effectiveness of your blog will depend on building out a detailed strategy and having other necessary tools to help you distribute your brand's stories to the world. To access the full PR Newswire guide, click here.
About PR Newswire PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact.