10 Reasons to Attend the Eighth Annual Hispanic Television Summit

Wednesday, September 29, 2010

Hilton New York Hotel, Level 3

News provided by

Broadcasting & Cable and Multichannel News

Sep 16, 2010, 05:27 ET

NEW YORK, Sept. 16 /PRNewswire/ -- There are ten compelling reasons to attend the Eighth Annual Hispanic Television Summit, presented by leading television trade publications, Broadcasting & Cable and Multichannel News, at the Hilton New York Hotel on Wednesday, September 29, 2010.

(Photo: http://photos.prnewswire.com/prnh/20100916/NY66602 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100916/NY66602 )

The focus is on generating revenue. The Summit focuses on the ways the industry makes its money: advertising, subscriptions, transactions, and TV rights or syndication fees.
A Reputation For Attracting Top Executives. The Summit has earned a reputation as the signature event for those in the business of Hispanic television. It attracts 400 attendees from the U.S., Latin America, and Spain representing networks, broadcasters, pay TV providers, broadband and mobile, financial investors, researchers, advertisers and agencies. Attendees return each year to re-connect with others in the industry at the numerous networking opportunities.
The 2010 Award recipient is Oscar De La Hoya. The 2010 annual Award for a Lifetime of Achievement in Hispanic TV will be presented to Oscar de la Hoya for his outstanding contribution to the revenues of pay TV providers. De La Hoya is recognized for his champion boxing career. But, he will receive the award for his leading role in breaking records for pay-per-view transactions. Prior awards went to P&G marketer, Edgar Sandoval, news anchor, Jorge Ramos; internationally-renowned talk show personality, Cristina Saralegui; TV personality, Maria Celeste Arraras; sports caster Andres Cantor; and TV legend, Mario Kreutzberger aka "Don Francisco."
"New and Improved". Procter & Gamble is the leader in generating "new and improved" products and the TV advertising campaigns that support these claims. The company has also been a long-time leader in Hispanic TV advertising. The company's top exec for multicultural marketing, Alexandra Vegas, shares P&G's strategy for introducing new brands to Hispanic consumers and how P&G's TV advertising has evolved over the years.
New Arrival to Hispanic TV Advertising Chooses New Approach. Levi Strauss's top multicultural executive, Diane Jones Lowrey, tells the tale of how the jeans company and their agency (Dieste) took a non-traditional approach for a relative new-comer, and chose a cable TV network to be home to their new, cross-platform "docu-reality" series featuring 5 young U.S. Latinos attired in Levi's product who embark on a North America to South America adventure.
Pay TV Takes A Fresh Approach To A New Generation. Cox has been building a strong customer base of Hispanic pay TV customers. Their VP for Acquisition, Tony Maldonado is one of the most experienced pay TV marketing executives with the job of attracting Hispanic customers. He reflects on past successful campaigns and how the company is taking a fresh approach to programming and market messaging that reflects today's Hispanic trends.
What It Takes To Create Fresh Content Daily. Ramon Escobar, EVP of Network News for Telemundo will discuss the important role that networks play in developing fresh content that will appeal to the most viewers within the dynamic Hispanic marketplace and how the networks are responding to trends in viewing habits.
Hot Topics. There will be 5 distinct sessions each addressing topics that are critical to the industry. The morning features a panel on the latest trends affecting Hispanic consumer behavior and viewing habits, then a session on Hispanic TV advertising, followed by a session on marketing for the purpose of generating television transactions, like pay TV subscription and more. The first afternoon session will focus on programming. The final session is focused on the challenges of increasing distribution for Hispanic-audience networks in an increasingly competitive, cross-platform environment.
Leading Agency Executives. The agenda features an A-List of the advertising industry's brightest stars from both the creative and the media sides of the business. Hear from top execs including Daisy Exposito, Chairman & CEO of d'exposito & partners; Alain Groenendaal, President and CEO of wing; Dieste President, Aldo Quevedo and, Jessica Pantanini, COO of Bromley Communications.
Leading TV Programming and Marketing Executives. The prestigious line-up of TV leaders features marketing executives from pay TV companies like Cablevision, Comcast, Cox and Time Warner Cable, as well as DISH Latino; major service providers like Avail-TVN, Rentrak and Comcast Media Center; leading broadcasters like Telemundo and Univision, as well as Hispanic TV networks, like Fox Deportes, CineLatino, mun2, SomosTV, Vme, TV Colombia and many more.