$100 Million Fund to Pay Influencers Upfront for Future Brand Deals

Fintech Disruptor Reshapes the Creator Economy, Turning Future Brand Deals into Immediate Cash Flow

JERSEY CITY, N.J., March 11, 2025 /PRNewswire/ -- A $100 million fund has been launched to help influencers at all levels secure upfront payments based on their projected future earnings, eliminating the long waits and inconsistent deal flow that have held back countless creators. Since launching in January, Alchemy has already put millions into the hands of creators, proving that the demand for faster, more reliable funding is real.

For years, influencers, whether micro, mid-sized, or large—have struggled with inconsistent cash flow, waiting months to get paid for brand deals and facing unpredictable deal flow. Some months bring multiple brand deals, while other months leave creators without sponsorship opportunities. Alchemy is eradicating this problem by offering advances not only on secured brand deals, but also projecting future earnings based on past performance—empowering influencers of all sizes to grow their businesses on their terms.

"The creator economy is booming, yet too many influencers are stuck waiting months for sponsorships and delayed payments to clear." said Isaac Wagschal, Founder of Alchemy. "Creators should have financial access that matches the speed of the digital world."

Alchemy's model flips the traditional payment cycle on its head. Instead of relying solely on secured contracts, Alchemy analyzes creators' historical earnings and revenue patterns to provide upfront advances on projected future income. This gives influencers the financial flexibility to secure higher-profile brand collaborations, upgrade their content, and focus on growth without relying on unpredictable deal flow.

Unlocking New Opportunities for Agencies

Alchemy is actively forging partnerships with leading creator agencies, talent managers, and influencer platforms. By integrating its financial solutions directly into the brand deal workflow, Alchemy is streamlining payments and setting a new industry standard.

"By helping influencers secure predictable cash flow, agencies can operate more smoothly and secure more deals," said Wagschal. "Agencies that offer this kind of financial stability will have a clear competitive edge."

Additionally, agencies that offer Alchemy's advance payment solution to their talent can position themselves as a strategic partner—providing stability and consistent cash flow that makes influencers more likely to sign with them and stay long-term.

Alchemy also provides agencies with a financial incentive. Agencies that facilitate advances for their influencers can generate additional commission-based revenue, creating a win-win scenario for both influencers and their management teams.

With $100 million now earmarked for creator advances, Alchemy invites influencers of all sizes, talent agencies, and brand platforms to explore how this funding model can fuel sustainable, long-term growth in the creator economy.

About Alchemy
Alchemy is a financial technology company dedicated to empowering creators with fast, flexible funding solutions. By providing instant advances on future brand deals and other digital earnings, Alchemy removes payment delays and cash flow barriers, enabling influencers to grow their businesses on their terms. With a focus on innovation, transparency, and creator-first finance, Alchemy is redefining how the creator economy gets paid.

For more information, visit www.alchemyhelps.com/

SOURCE Alchemy