100% PURE®, an All-Natural Line of Award-Winning Cosmetics, Skincare, and Beauty Products Maintains Cruelty-Free Policy While Launching in China

With animal welfare groups as key charitable partners, and cruelty-free as a non-negotiable priority for the brand, 100% PURE finds a way to connect with Chinese customers without animal testing.

Jan 28, 2016, 08:00 ET from 100% PURE

SAN JOSE, Calif., Jan. 28, 2016 /PRNewswire/ -- As 100% PURE sought to enter the Chinese market, they carefully researched a way to remain cruelty-free - a top priority and non-negotiable for the brand.

They chose to operate in a protected Trade Zone, selling directly to Chinese consumers without being on a retail shelf in China. As such, 100% PURE's products are not subject, nor will they ever be subject, to animal testing.

For additional background, if one sells on a retail shelf in China, you might be subject to animal testing. If one manufactures products in China for sale in China, you might be subject to animal testing. However, if one imports and ships directly to Chinese consumers, your products are not subject to animal testing.

With amazing charitable partners such as Performance Animal Welfare Society (PAWS), Forget Me Not Farm, Love and Leashes, and Motley Zoo Animal Rescue, 100% PURE is dedicated to animal welfare. They have donated over $50,000 in the past year, and will continue to give a portion of sales in 2016 and beyond. 100% PURE will donate 100% of proceeds from their charitable product bundles to a different non-profit partner each month. The program is currently benefiting Wildwood Farm Sanctuary, with Silicon Valley Humane Society and One Love Animal Rescue in New Jersey also receiving donations in early 2016.

100% PURE looks forward to sharing their all-natural line of cruelty-free cosmetics, skincare, and beauty products with the Chinese market, and championing animal welfare in the US and internationally.

About 100% PURE
Founded in Napa, California in 2005 and now based in Silicon Valley, 100% PURE is an organic cosmetics beauty firm focused on providing healthy skin care, color cosmetics plus bath and body products. Free of harmful toxins, 100% PURE is a healthy and pure line of nourishing personal care items made with the highest quality ingredients. 100% natural and 100% cruelty-free, all products are free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins. Truly, health food for your skin. Visit www.100percentpure.com for more information.


100% PURE
Elyse Koenig
Wetherly Group
(323) 782-8090