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118. ročník Kantonského veľtrhu „Nové iniciatívy zdokonalia najlepšiu čínsku obchodnú prezentáciu"
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News provided by

Canton Fair

Oct 12, 2015, 12:07 ET

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GUANGZHOU, Čína, 12. októbra 2015 /PRNewswire/ -- Popredné podniky z Číny a z celého sveta sa čoskoro stretnú v Guangzhou na 118. ročníku Kantonského veľtrhu, ktorý otvorí svoje brány 15. októbra. Vďaka celému radu vylepšení a novým iniciatívam sľubuje tento ročník najprestížnejšieho obchodného veľtrhu v Číne ešte väčšiu rôznorodosť, ústretovosť a ziskovosť ako kedykoľvek predtým.

Kantonský veľtrh je výkladnou skriňou čínskeho trhu a jedinečnou platformou pre tvorbu obchodných príležitostí. Tohto roku sa tu bude v rámci 25 sekcií prezentovať viac produktov ako kedykoľvek predtým, medzi oblasťami záujmu budú aj záhradníctvo, osvetlenie a vonkajšie kúpele rozdelené do menších zón. Kantonský veľtrh bude po prvýkrát propagovaný aj prostredníctvom celej škály mediálnych platforiem. 

Počas 118. ročníka veľtrhu bude možné navštíviť približne 1 000 stánkov na rozšírenej ploche medzinárodného pavilónu. Austrálsky národný pavilón bude mať tohto roku svoju premiéru a niekoľko krajín, ako Spojené štáty, Taliansko, Spojené kráľovstvo a Dánsko, tu budú mať opäť svoje silné zastúpenie.

Čínski a medzinárodní vystavovatelia sa budú nachádzať v tesnej blízkosti vo výstavných častiach pre domáce spotrebiče a textil ako dôležití hráči v oblasti dovozu a vývozu. Kantonské centrum pre podporu produktového dizajnu a obchodu bude pracovať na zvýšení úrovne inovácie a dokonalosti v dizajne vystavovateľov. 

118. ročník Kantonského veľtrhu bude zatiaľ najdokonalejší po technologickej stránke. Organizátori vytvorili službu fungujúcu pomocou smartfónov, čím posilnili funkcionalitu konta podujatia známu pod názvom WeChat ako aj jej webstránku.

Organizátori zefektívnili aj oblasť zberu a analýzy dát pomocou nového online smart centra poskytujúceho nedoceniteľné informácie o nákupných trendoch v reálnom čase. Facebook bol použitý na získanie väčšieho množstva informácií o kupujúcich a identifikáciu ich potrieb a na propagáciu samotného veľtrhu.

V duchu čínskej iniciatívy s názvom Jeden pás, jedna cesta boli v 8 krajinách tejto iniciatívy realizované propagačné video link aktivity a podobné podujatia sa konali v ďalších 15 krajinách. Rôznorodé programy slúžiace ako pozvánka na veľtrh a partnerstvo s China Southern Airlines poskytujúce zľavnené letenky sa ukazujú ako veľmi produktívne.

A čerešnička na torte je skutočnosť, že 118. ročník Kanténského veľtrhu bude zelený a bezpečný, nakoľko 80 percent stánkov bude využívať zelené technológie.

Ďalšie informácie o 118. ročníku Kantonského veľtrhu nájdete na: 

http://www.cantonfair.org.cn/en/index.asp

Pre médiá:
Ms. Chloe Cai
Tel: +86-20-8913 8622
Email: [email protected]

Related Links

http://www.cantonfair.org.cn

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