Partner with PR Newswire to extend what your team can do and deliver results for your clients across every moment that matters. Through dedicated agency expertise and award-winning solutions, PR Newswire provides agency teams with trusted global distribution and precision targeting, content creation, multichannel campaign execution, measurement and enhanced AI-era visibility.
Why PR Newswire?
No two agencies—or agency clients—work exactly alike. Our agency partnerships are designed for flexibility, helping your clients reach target audiences where they are and maximize campaign results. Whether you're an independent specialist, a growing boutique or part of a global network, PR Newswire provides your team with the expertise, reach and solutions to support your clients in the ways they need.
Work with an experienced team that understands the pace, complexity and demands facing agency teams—they are dedicated to helping you solve client challenges.
Extend your capabilities with award-winning strategists, producers, writers and creatives who can work behind the scenes as an extension of your agency.
From campaign planning to multichannel content creation, targeted distribution, measurement and AI search intelligence, we provide the right solutions to help you execute stronger client campaigns.
The PR Newswire Use Case Guide for Agencies dives into the ways our distribution solutions, content and strategy services, and in-depth distribution reporting can help your agency succeed.
Get Support from Agency Experts
Our global team is here whenever you need them, wherever you are located. With decades of combined agency experience, our tenured and dedicated account management team has worked with the most prominent agencies in the world—both large and small.
Our experts are ready to help you manage campaigns for each client, craft and optimize brand-aligned content, find the right distribution and more from our secure customer platform, Amplify.
We’re here to provide strategic input on the business problems you’re trying to solve for your clients—your success is our success.
Build Unified, Impactful Campaigns for Your Clients with PR Newswire Amplify™
Every client and every campaign is unique, with differing audiences and ways to measure success. PR Newswire Amplify™, our award-winning AI-powered customer platform, is purpose-built to streamline and support the entire campaign journey. Amplify is built to help you save time and take your clients’ stories further with Multichannel Amplification™, a modern approach to unified comms campaigns.
With Amplify, agency teams can seamlessly research and build campaigns, generate, edit and optimize multiple content types, distribute clients’ news across channels and formats, and measure results with our in-depth performance reports.
Our secure, PR-driven platform can help you quickly and effectively identify the right path to getting each client’s story seen by the right audiences, at the right time, in the right place.
Debra Vilchis, President
Enhance Visibility in AI Search and Answer Engines
A rapidly-evolving AI search landscape is changing the rules of visibility. PR Newswire's trusted and credible distribution, and implementation of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) best practices help agencies extend their clients' discoverability into AI-powered answer engines. Brand-level AI visibility insights in the Amplify platform enable better understanding of how your clients are showing up in AI search and what your team can do to strengthen their presence.
Scale Your Agency and Offer Expanded Content Services
Media & Content Strategy Services: The Agency for Agencies
Work with our award-winning Media & Content Strategy Services team to bring your client’s message to life with compelling, unforgettable content delivered as a full-service extension of your agency. Our seasoned editors, producers, writers, videographers and graphic designers create high-quality deliverables with state-of-the-art execution—everything you would expect from a world-class agency working on behalf of your agency for your clients.
You can offer an expanded suite of services including:
Doug Broad, Co-Founder and Principal
Go Beyond Distribution with Cision
Great agency work doesn't end when a press release crosses the wire. Through the broader Cision portfolio, including Brandwatch and Trajaan, agencies can connect distribution with media intelligence, relationship management, monitoring, measurement and AI search visibility data—helping teams understand not only where a client's story traveled, but what happened next and how to strengthen client strategies moving forward.
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Agencies receive dedicated account management from experts who understand the unique, fast-paced needs of agency work. We provide strategic input on solving complex client challenges and allow your team to streamline workflows across multiple client accounts.
Yes. Our Amplify platform enables agency teams to quickly build client campaigns and generate a suite of optimized campaign content, including blogs, articles, videos and media pitches. In addition, our Media & Content Strategy Services team offers full-service content production, including Multichannel News Releases, media tours, video and animation production, live event support, and more.
Yes. Agencies of all sizes are welcome to partner with PR Newswire for their PR campaign needs. We work with teams at the leading global agencies as well as small boutique and niche B2B shops.
Yes. We understand that each client you support has different needs, from content types to target audiences and campaign KPIs. When you partner with PR Newswire, our team can help you create individual accounts for the brands you support, making it easy to plan and execute campaigns that are designed to drive results and are aligned with each company’s unique voice. Keep each client’s distribution preferences, reporting and industry trends in one secure place.
You can utilize PR Newswire’s industry-leading services and content production capabilities as an extension of your own agency brand. This allows you to offer expanded service lines—such as video, animation, or podcasting—to support your creative needs.
Yes. With in-depth performance reports available in our customer platform, Amplify, agency teams can download and share press release metrics like views, engagement and media pickup with their clients to demonstrate campaign ROI and help optimize future campaigns. Teams can also leverage AEO & GEO insights, powered by Trajaan, a Cision company, to better understand and influence how their clients are showing up in AI search.
Get the Use Case Guide