CHICAGO, April 29, 2015 /PRNewswire/ -- Today, 120 Sports and Pro Football Focus announced a partnership that will combine Pro Football Focus' industry leading, advanced NFL and college football analytics with the state-of-the-art digital production capabilities of 120 Sports to create must-see programming for football fans.
Covering all topics surrounding football, the current 120 Sports Football Fix program will be rebranded "The 120 Sports Football Fix Powered by Pro Football Focus" and will run live Monday through Friday from 12-2 p.m. ET. Pro Football Focus' exclusive and proprietary grading system, which analyzes and grades the performance of every player on every play of every game, will provide compelling and unique insights into the match-ups on the field that sports fans have come to value and expect from 120 Sports. This partnership is a further reflection of 120 Sports' dedication to enhancing its coverage to include greater depth and the one-of-a-kind, analytical data that football fans desire.
Expert analysts from the 90+ member team of Pro Football Focus will regularly contribute to 120 Sports' year-round daily coverage of the most popular sport in the U.S, breaking down the teams, players and performances, and providing deep analytical data on every play from every game for 120 Sports' daily viewers.
Contributors from PFF will include dialogue with PFF co-founder and Emmy award-winning sportscaster Cris Collinsworth as well as other nationally known guests with deep inside knowledge of the pro and college game.
"120 Sports offers the sports fan a truly unique and informative connection, and the opportunity to present perspectives unlike any other," said Mr. Collinsworth. "We at Pro Football Focus are proud of our association with 120 Sports and look forward to partnering with them to provide the football fan with unparalleled insight into the game."
This new football content will officially launch during NFL Draft Week and continue through the rest of the football offseason and preseason, reaching its peak during the 2015 NFL and college football seasons. This new partnership will yield exciting new 120 Sports video programming offerings year-round for fans of every team across the country.
"This partnership underscores our commitment to providing the smartest and deepest football coverage available anywhere," said 120 Sports president Jason Coyle. "As always, we continue to take every opportunity to enhance our programming and create an elite, differentiated media experience for our users."
About Pro Football Focus
With 15 NFL teams as customers, Pro Football Focus is the pre-eminent supplier of advanced data and analysis for NFL and Division I-A college football. PFF is the only football data service that grades every player on every play of every game, and PFF data and analysis for NFL, college and fantasy football fans are available at www.profootballfocus.com.
About 120 Sports
120 Sports is a first-of-its-kind network partnership involving multiple leagues and media properties created for the digital generation and the devices it uses most. In 120 Sports, today's fans have access to unauthenticated video programming through a new platform built to intuitively integrate video and data in ways they haven't experienced before. Equity partners in 120 Sports include Time Inc. /Sports Illustrated, MLBAM, the NHL, the PGA TOUR, Campus Insiders and Silver Chalice.
SOURCE 120 Sports