138 Water and Tyga Sign Partnership Agreement for Premium Fashion Water

Hip Hop Artist becomes official celebrity spokesperson and co-owner of 138 Water

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Jun 20, 2017, 14:12 ET

LOS ANGELES, June 20, 2017 /PRNewswire/ -- 138 Water, a premium fashion water favored by millennials, has signed Grammy-nominated multiplatinum hip-hop star Tyga to a 3-year endorsement deal. As part of the agreement, Tyga has become a partner in 138 Water and the second largest shareholder of the fastest-growing company that has quickly become a favorite brand among the new generation of celebrities.

Tyga is one of today's most successful and provocative rap artists having been first signed by Lil Wayne's Young Money Entertainment label and collaborating with Rick Ross, Chris Brown, Justin Bieber and others. He is now signed to Kanye West's GOOD Music (Interscope Records) in partnership with Last Kings Records.

"Working with 138 Water lets me pursue my entrepreneurial side and get involved with a product I believe in," said Tyga. "138 Water reflects the way I live my life and the positive energy I try to spread through my music."

Tyga is going to be a relentless business partner in 138 Water. In addition to investing in the company, Tyga will endorse the brand through outdoor advertising, social media, product integrations, online advertising and incorporating the brand into his upcoming projects.

"We started 138 Water at home in California where Tyga was born and we are raising our brand awareness in Los Angeles as we get ready to expand nationally and also show the rest of the world the positive impact we can make one bottle at a time," said Thibault Mauvilain, founder of 138 Water.

138 Water is planning to expand its distribution to grocery and mass merchandise stores, convenience stores, specialty food boutiques and other locations across California. The company will be rolling out numerous fresh marketing campaigns to support the product's distribution with the help of Tyga.

Over the past four years, 138 Water has advertised on countless ultra sexy billboards, and produced a myriad of photo shoots with top models, social media influencers and public figures. The product is also repeatedly being seen in the hands of celebrities all over Hollywood, with many of the images captured by paparazzi and appearing on the front pages of numerous magazines, newspapers and on the world wide web.

138 Water is an Ultra Premium Alkaline Water. The meaning of "138" is "I Love You": 1 meaning, 3 words, 8 letters. It is the first fashion water, packaged in 8 different bottle colors: Blue, Black, Green, Yellow, Purple, Pink, Red, and Orange that allow consumers to complement their style or mood with their water. 138 Water is exclusively manufactured and distributed by The Clairvoyance Group, a consumer lifestyle company based in Los Angeles. #ThankYouGodAlways

More information is available at www.138Water.com.

Media Contact: Steve Honig
The Honig Company
818-986-4300
[email protected]

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SOURCE 138 Water