140 Proof Brings Native Ads to Social Sites, Launches Support for Tumblr Blogs

Social technology company introduces Native Ads for Social Sites, a new offering that will enable bloggers to monetize their sites with relevant, interest-graph targeted native ads

Jan 24, 2013, 15:40 ET from 140 Proof

SAN FRANCISCO, Jan. 24, 2013 /PRNewswire/ -- Social technology company 140 Proof today introduced Native Ads for Social Sites, a new offering that will allow any blogger to integrate 140 Proof interest-graph targeted ads into their site.  Powered by 140 Proof's Blended Interest Graph technology that targets ads based on public social cues, 140 Proof's native ads provide a higher degree of relevance and more effective monetization than standard digital advertising.  This new offering is part of 140 Proof's continued expansion of social advertising beyond social apps, to include any publisher or media brand that wants to monetize social content, online or on mobile.

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140 Proof Native Ads for Social Sites is now immediately available for Tumblr sites.  With over 170 million unique visitors, Tumblr's creative blogging platform is the ninth-most popular site in America, with top blogs driving millions of page views daily. 140 Proof's new Native Ads for Social Sites gives Tumblr bloggers the ability to earn real revenue through premium, relevant native ads.

Key benefits for Tumblr bloggers include:

  • More revenue: 140 Proof ads routinely generate more revenue for publishers than Google AdSense or the average ad network. 140 Proof has a consistent track record of helping publishers monetize their apps and sites.
  • Top brand advertisers: 140 Proof works with well-known and successful brands, ensuring a high quality advertising experience for readers.
  • Integrated design: 140 Proof Native Ads for Social Sites are designed to fit seamlessly into Tumblr blogs and themes, so they don't distract from the user experience.

"With over 18 billion page views per month, Tumblr is a rapidly growing platform for creativity; they're seeing nearly half as many US unique visitors as Facebook, so Tumblr was an obvious place to begin helping social sites monetize," said John Manoogian III, CTO and Co-Founder of 140 Proof. "We see native social ads as a huge opportunity for publishers to launch robust revenue streams powered by relevant ads."

140 Proof's Blended Interest Graph targeting matched with Tumblr blogs is also an enticing combination for brands.  Premium brand advertisers are already working with 140 Proof to reach users in apps and sites in the open web of social, and this new offering will help them reach the same types of highly engaged, valuable users on trending social sites.

Building upon 140 Proof's strong foundation monetizing social apps and sites, the company works with a range of publishers and media brands to help monetize their social content, both online and on mobile. 140 Proof launched its open platform initiative in May, which for the first time allowed select agencies, brands and media partners to use the company's Interest Graph Targeting and network of social sites and apps to deliver rich, targeted ads with social actions. Initial launch partners included mobile technology leaders such as JumpTap, Celtra and OneLouder. Last month, 140 Proof also launched 140 Proof Platform for premium media brands, enabling media companies like Atlantic Media to use the company's technology to advertise directly to their fans and followers across all digital devices.

About 140 Proof
140 Proof is the leading social advertising service, providing brand advertisers a simple and effective way to reach millions of consumers primed to discover and share. The company delivers relevant, native, sharable ads across millions of social sites and apps connected via the Blended Interest Graph. 140 Proof's Interest Graph targeting utilizes stream-analysis technologies to match ads to the target audience based on public social cues like who they follow and keywords in their feeds. The solution is optimized for social and additive to the user experience, including in-stream, IAB standard, and rich-media ad units. 140 Proof is headquartered in San Francisco and has additional field offices in New York, Los Angeles, Chicago, Dallas and Detroit. More at http://www.140proof.com

SOURCE 140 Proof